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How Segment Models Growth for Two-Sided Marketplaces

16 points| ivolo | 10 years ago |segment.com | reply

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[+] eriktrautman|10 years ago|reply
I hadn't run across the HBR 6-factors model for the components of a marketplace before. Really interesting stuff since it provides a framework for breaking apart your channels and distributing your team to service them.
[+] lambtron|10 years ago|reply
Haha yea, that article helped us tremendously when trying to understand the important, compounding growth dynamics for this kind of business.