I love it. Quite often logo redesign processes gets completely out of hand, but this was a significant improvement over the older version: Cleaner, more modern and beautiful in all its simplicity. Bravo!
I don't like it. It seems more juvenile in the same way comic sans gets criticized for. The loss of character on the lower case g is especially unfortunate.
I really like this new look, but really hated Facebook's move away from Klavika earlier this year. This to me feels more friendly, fun, and still has personality whereas I feel Facebook's new logo is dull and lifeless.
It is because the terminal cut of the g attempts to geometrically bisect the bar of the e, whilst simultaneously trying to resemble a smile. Those are irreconcilable design objectives. The capital G is still wasting vast quantities of space. I agree, overall, this new typography has a kindergarten aesthetic. It's not for me, certainly.
However I think the colour blocking and letter shaping on the new favicon is superb.
It seems off-putting right now, but even the Airbnb logo redesign has become less offensive looking over time looking so I think people will adjust to Google's new logo and look back and see the old version as outdated.
The smaller version of the logo looks just like comic sans to me and if I'm not directly looking at the bigger version I also see comic sans. I am really not liking it.
I agree. Material design to me seemed like a great step as well. The different looks between Google products didn't seem so bad till they started to move everything over to material design and I realized how fragmented the previous designs were. Didn't even see the problem till it was fixed. slow clap
That seems like what they're aiming for? Seems to go against the seriousness that they seem to be pulling into android's mechanisms, but it's in line with historic google as a "fun place".
I agree. In fact, I half expected them to write alphabet (name of the company). I wasn't aware of the new logo and had browsed to Google.com to search for something.
I agree ... but this is just the price for showing up at this level of the game. It is of course a major effort for those professionals who executed on it, and is beyond my capabilities - but it's not strategic level stuff - just like stealth fighters are not strategic level stuff anymore.
(My previous and clearly downvote-magnet post that is a little more detailed):
An updated, simple look and feel is not a matter for congratulations. Look at stealth airplanes. If you don't have a stealth warplane, the modern SAMs can take you out no problem, with stealth the odds are much more in your favour. Stealth tech is the table stakes, the price any superpower or superpower-to-be must pay just to show up.
If Google had not done this, or had done it badly, then we would worry. Behind the scenes many many professionals worked hard to make sure it went well - as expected.
This is something I personally would never achieve - I could not steer a multi-national rebranding. But Google has to - it's the price just for staying in the game.
So kudos to those involved, it took years of your experience and effort. But for Google, it's just what needed to be done to keep up. And if we should not be distracted, internally they really must not be distracted.
bradleyjg|10 years ago
Non est disputandum I guess.
thrusong|10 years ago
inopinatus|10 years ago
However I think the colour blocking and letter shaping on the new favicon is superb.
lemevi|10 years ago
flanbiscuit|10 years ago
adam12|10 years ago
sirtastic|10 years ago
dmix|10 years ago
Most design problems are this way. Even after you fix them they are often not obvious to the user despite improving the UX.
frigg|10 years ago
babby|10 years ago
rtpg|10 years ago
mentos|10 years ago
ErikHuisman|10 years ago
gnuarch|10 years ago
EarthLaunch|10 years ago
LandoCalrissian|10 years ago
pratyushag|10 years ago
lifeisstillgood|10 years ago
I agree ... but this is just the price for showing up at this level of the game. It is of course a major effort for those professionals who executed on it, and is beyond my capabilities - but it's not strategic level stuff - just like stealth fighters are not strategic level stuff anymore.
(My previous and clearly downvote-magnet post that is a little more detailed):
An updated, simple look and feel is not a matter for congratulations. Look at stealth airplanes. If you don't have a stealth warplane, the modern SAMs can take you out no problem, with stealth the odds are much more in your favour. Stealth tech is the table stakes, the price any superpower or superpower-to-be must pay just to show up.
If Google had not done this, or had done it badly, then we would worry. Behind the scenes many many professionals worked hard to make sure it went well - as expected.
This is something I personally would never achieve - I could not steer a multi-national rebranding. But Google has to - it's the price just for staying in the game.
So kudos to those involved, it took years of your experience and effort. But for Google, it's just what needed to be done to keep up. And if we should not be distracted, internally they really must not be distracted.