(no title)
whisps | 10 years ago
There was always a large minority of Groupon users trying to get the rules bent/broken in their favor--so for example, the Groupon they purchased might say "Only useable Monday-Thursday, does not stack with any other Groupon, coupon, promotion, or discount" and then they'd come in on a Saturday and try to use their Groupon with another discount. When we'd explain why that wasn't possible, they'd complain, hold up service for other customers, and/or write negative online reviews. This happened pretty consistently over the course of 2 years and 3 different Groupon deals we had.
However, we were not a restaurant--we sold pre-packaged gourmet sweets--and so none of our employees depended on tips to get paid. We also had high profit margin on our goods, so we still made a good amount of profit with the discounted Groupon prices. Additionally, despite the above-described behavior happening consistently, we had even more Groupon users discover the place for the first time, and then become returning and loyal customers.
So Groupon worked out for us, but I think it's because we had a pretty unique situation.
zippergz|10 years ago