[danny8000]

Financial Times does not have an iOS app - just a mobile website. They have been very clever in building the site so that it is very app-like, for instance they use local storage to store the days download stories.

But, was initially confusing because I couldn't find their app in the app store, where I was expecting it.

[untog]

But, was initially confusing because I couldn't find their app in the app store, where I was expecting it.

In my experience this is a huge problem. Along with the process of adding to home screen - people just don't get it. Once they have it installed they're very happy, but getting them to that point is difficult.