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Airbnb could disrupt the broker business model

34 points| acmeyer9 | 10 years ago |medium.com

25 comments

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[+] pavel_lishin|10 years ago|reply
> No matter where you live in the US it seems that if you are looking for a new place to live, you have to go through a broker.

I lived in Dallas and Austin for many years, and have never even heard of a broker being used to rent a personal apartment.

On the flip side, we've had about a 50/50 experience of needing brokers in New York in the past six years.

[+] hbosch|10 years ago|reply
I want to add my own experience here: I moved to Seattle from NYC, and to NYC from Savannah, GA.

In Savannah, finding an apartment was as easy as driving by a house and checking it out. Craigslist was the de facto method, though. Never any misrepresentation, or other real estate trickery going on. As a student of the local private art & design school, my enrollment there was as good of credit as I ever needed. Often a jobless student could walk into an apartment with the landlord and sign the paper right there, without any background checks or financial statements. I thought this was reality.

In NYC the fact that brokers required bank statements, tax returns, credit check, background check, pay stubs, plus all of that and more from a co-signer (if needed) was downright disrespectful and degrading. Not to mention paying a broker 2 months worth of rent meant they never tried to get you a deal. Don't even think of using Craigslist in NYC.

Now I live in an apartment in Seattle. It's on the west side of Queen Anne hill, with a view of Elliot Bay. We found it on Craigslist. The price was so good we knew it was a scam and almost wrote it off entirely, based on our experience in NYC. Turned out it was exactly as pictured, and even better. We've lived in it for just over 3 years now and have no desire to move.

If brokers are the standard way of purchasing in major cities, then that is a real shame. I find them to be pure slime, absolutely the worst people to be dealing with. Anything that disrupts their industry is a good thing.

[+] mooreds|10 years ago|reply
Yeah. I'm in the Denver/Boulder market, and have never heard of anyone needing a broker (had a friend use one once, but she didn't get a ton of value out of it). In fact, a company I used to work with tried to do a broker model (concierge renting) and it never went anywhere.

SF/NYC/other coastal cities may be a different world, but rental brokers in my neck of the woods are just not used in my experience.

[+] santaclaus|10 years ago|reply
NYC is the only city I've lived in where I went through a broker. Cities where I haven't needed a broker: San Jose, Denver, and Portland, among others.
[+] shawnee_|10 years ago|reply
If you rented from a "professionally managed" apartment company, it's not always so easy to tell that you're dealing with a broker when you are.

The company name in the fine print of the lease is probably something generic like UDR or AMC or Essex or "Home Properties, Inc" or "Equity Residential". These REITs are brokers: they manage multiple apartment complexes in multiple cities in multiple states: http://www.rednews.com/2014/01/top-10-u-s-apartment-reits-as...

These REITs are constantly merging, acquiring and/or swallowing each other whole, consolidating into bigger and bigger conglomerate brokerages. The bigger they get, the more they can throw their weight around and control rents. Especially in "trendy" markets.

They tend to spam craigslist. They tend to require lots of fine print and have fees for everything, with contracts that are far too big and lengthy w/credit and background checks, excessive deposits, always always pet fees, and always at least a year when you sign the dotted line.

It's pretty scary what's happening in this niche: it's like they've figured out the trick is to steal any savings you might be able to build (rent hikes ~8 percent or more per year), thus trapping people in rental hell.

[+] acmeyer9|10 years ago|reply
Interesting, yea I've lived in both Boston and NYC and it was almost impossible to find a place without a broker.
[+] spikels|10 years ago|reply
Rented in 7 cities on 2 continents - never used a broker. I know they exist but are they that common. Don't people mostly uses Craiglist along with a few other online resources?

Don't disagree the process could be greatly improved...

[+] nemo44x|10 years ago|reply
It depends on where you live.

In NYC it is hard to find a place without a broker in many neighborhoods. I found an apartment on Craigslist a few years ago and was surprised I was able to get it. Often, Craigslist is full of broker spam disguised as a landlord listing an apartment or the apartment is simply taken up by someone right away.

The other option is to find a building managed by a larger company. They almost always have "0 fee rentals". However, they often cost more too since they tend to have many facilities.

Honestly, many landlords like the broker system because brokers weed out bad renters by referencing their credit and arranging all the paper work and the landlord doesn't really have to do anything. The tenant pays all the fees and as this article pointed out, the landlord may in fact receive kickbacks. At least in the NYC area, I don't expect brokers to go away any time soon. NYC is a beast upon itself in the housing world for renting and buying.

I would love to see brokers go away, however. I have a suspicion they largely drive up rent prices as they can create an artificially small market and because they rely on inefficient methods, tenants are really only able to visit a small subset of places and brokers can get them to bid against each other. This creates an artificially small market that is largely in the landlords favor. They also will usually not show you places unless you are ready to move in by the end of the month which creates time pressure and panic in renters which, as you guessed, artificially drives up rent.

[+] pavel_lishin|10 years ago|reply
In New York, 95% of those Craigslist ads are coming from the brokers themselves. 75% of the apartments pictured in the post, you'll never even see - I can't even begin to guess how many ever existed in the first place.
[+] acmeyer9|10 years ago|reply
What cities?

In most I have lived in, brokers dominate (NYC, Boston, Washington, DC). Even going onto something like Craigslist, most posts there are just brokers posting. Maybe it's less prevalent than I have experienced in other cities?

[+] long|10 years ago|reply
Apparently in London it is very common to use an agent; people said that Craigslist was not really used.

Maybe agents are more common in Europe? Which continents did you rent on?

[+] empath75|10 years ago|reply
I think brokers will just start managing listings on airbnb directly for owners. About half the time I've used airbnb, the person I was dealing with didn't actually own the property, they just managed a bunch of them for people.
[+] acmeyer9|10 years ago|reply
This has happened but managing a property is different job than being a broker, not quite apples to apples. We'll have to see if it becomes more and more popular to do that if it increases the prices over time.
[+] xfour|10 years ago|reply
The reason this is kind-of a terrible idea unless you're AirBNB is the fee structure is setup in a way where a high amount of the transaction would be going to them.

https://www.airbnb.com/help/article/104/what-are-guest-servi...

So if my napkin match is correct, we have 3% Booking fee and 6% low end guest service fee, you're looking at a 10% off the top of the transaction which in the end, doesn't really need any middle-man in there.

It's common for the first month's rent to be guaranteed via cashier's check or equivalent, then usually you are building a trust relationship yourself.

I suppose in cases of short term renting, there isn't time for this trust to be built, so the value-add is the security the service provides. Perhaps that really is worth 10%?

[+] pavel_lishin|10 years ago|reply
> you're looking at a 10% off the top of the transaction

Brokers in NYC routinely try to charge two months' rent, which is a whopping 16% of the rent.

I've had them try to tell me, with a straight face, that it's only 6-10%. They always look surprised when I ask them what two twelfths is. I think that some of them literally don't know what the actual percentage is.

[+] acmeyer9|10 years ago|reply
I suppose, but I have personally found you can actually get higher rents through Airbnb. This might change as it becomes more popular, more clientele, etc. but we've made more on Airbnb as landlords (including fees) then we did just doing it all ourselves.

Don't forget all the marketing, time spent with potential renters, background checks, etc you have to do on your own.

[+] pinkrooftop|10 years ago|reply
Competition in this space is sorely needed in LA. There is westsiderentals.com and they're the only reliable place for rental listings (Craigslist is very miss with a little hit).
[+] reustle|10 years ago|reply
I've been using AirBnB to find some of my longer term rentals (1-2 months) while traveling and I'm forced to look elsewhere because of the fees. A $50 fee on a $400/mo place is not small change when you're trying to watch your spending closely. Plus, that extra $50 will get you a slightly nicer place in most areas.
[+] pedalpete|10 years ago|reply
I too have never heard of a broker in North America for rentals, but having lived in Chile and Australia, brokers run the markets there, and are universally hated for being lazy and not worth the money they take.
[+] 6t6t6|10 years ago|reply
Don't come to Japan then. Not only they are lazy and not worth the money, but also the tenant has to pay them an extra month of fee every two years, when the contract is renewed.

And if that's not enough, in Japan there's no law that regulates the rental contracts so, every time that someone wants to rent a flat, he has sign a bunch of abusive clauses.

In any case, being a broker must be a good business because Tokyo is full of them.

[+] rch|10 years ago|reply
It probably won't be AirBnB that does it, but brokers should definitely be contributing to a rainy day fund.
[+] nemo44x|10 years ago|reply
Probably eventually but as the author notes there is a large pile of bodies where enterprising companies trying to reform the broker model used to stand.

It's hard and landlords are mostly not interested in changing a system that has worked in their favor for years with people they have personal relationships with.

Brokers have keys to the apartments too. This is not easily disrupted.