If I remember correctly, the XBox was operating at a loss at the beginning. I think it was more than expected that it would take a few years to break into the market.
There's a major difference between operating at a loss while selling 1.3 million units in 3 months (more than the PS2, PS3, Wii) as the XBOX did and having a product that absolutely nobody is buying as the Surface.
There's a major difference between "a product that absolutely nobody is buying" and the revenue reported in the eight most recent quarters: $672MM (Q1-2016), $888MM (Q4-2015), $713MM (Q3-2015), $1100MM (Q2-2015), $908MM (Q1-2015), $409MM (Q4-2014), $500MM (Q3-2014), $893MM (Q2-2014).
(to note, Q2 is their oct-nov-dec quarter)
~$6Billion in revenue means absolutely someone is buying Surface products.
I travel on a train for a medium length journey 2-4 times a week. In the last 12 months I've noticed that the transition from never seeing a Surface (Pro) to seeing 5-10% of tablets being a Surface (Pro). The vast majority are iPads still but its interesting that Surface has made such inroads. Based on what I see the main reason is the combination of the keyboard and Outlook.
ucaetano|10 years ago
djloche|10 years ago
(to note, Q2 is their oct-nov-dec quarter)
~$6Billion in revenue means absolutely someone is buying Surface products.
randomhunt|10 years ago