[hrvbr]

Yes, as an example of excessive advertising, the biggest concert hall in Paris, which people just call Bercy because it's the landmark building of this neighbourhood, has been renovated and is now named Accorhotel Arena. Stupid marketing people believe they can be perceived as the benevolent pygmalions of arts and sports but they so obiously want free advertising whenever journalists will refer to this place. It only makes me want to boycott their hotels.