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7 Days and $500: One Man's Plan to Bootstrap A Startup In A Week

30 points| AndrewWarner | 16 years ago |readwriteweb.com | reply

38 comments

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[+] eo3x0|16 years ago|reply
It's not a business until you hit that phase where you realize no one cares about the toy you built in a week's time. Then you pivot and put in a lot more effort than you ever bargained for - that's when you have a startup.
[+] patio11|16 years ago|reply
It's not a business until you hit that phase where you realize no one cares about the toy you built in a week's time

You might think its a toy, and I might think its a toy, but if it solves a problem for a customer, then it is not a toy. Your lawyer doesn't need to labor a full week to write a letter worth hundreds. My dentist didn't need to drill for forty hours to charge me $770. There is nothing magical about computer programs which makes them worthless until an arbitrary amount of Red Bull cans have been consumed.

I wrote the first iteration of my software in eight days. People bought it. It has pretty much gone from there.

[+] axod|16 years ago|reply
Indeed. He could have bought a domain, and a ready made website in an hour and launched it. That's light years away from being a business though.
[+] tlack|16 years ago|reply
Does anyone remember when businesses started off trying to make money? This HN-fueled "startup" mania is getting ridiculous.. just because you have an idea and built some minimal prototype thing doesn't mean you're some brave entrepreneur.
[+] blizkreeg|16 years ago|reply
Great point. I think 'entrepreneur' off late has become more of a sexy label to give oneself. It's funny how the term businessman(or woman) is never used, almost as if there's a dirty connotation to it. I think saying that I do business implicitly puts the expectation that there's cash flow.

I've been guilty of this thinking too, mostly influenced by such articles and the media fueled frenzy over "entrepreneurs" and their nice little website toy thingies built over weekends and in dark rooms. At best they're hobbies and fun projects.

==this comment is more of a reminder to self than a judgement of another==

[+] vaksel|16 years ago|reply
yeah, technically I'm a CEO...but I don't think I'll be comfortable wearing that tag unless the company starts making 10+ mil a year, which is like 5 years away.

So I just go by founder.

[+] andrewtj|16 years ago|reply
I understand your sentiment but I think your criticism is a little off-base given this article concerns a startup that's charging for a service and appears to have the beginnings of a sales pipeline in place. No it's not going to be the next HyperMegaGlobal Corp but it's not an eyeballs-lead-to-profit "business" either.
[+] jaxn|16 years ago|reply
Maybe it is our fault for assuming that "entrepreneur" is the same as "successful entrepreneur".
[+] abalashov|16 years ago|reply
Thank you. Finally, a voice of sanity!
[+] vaksel|16 years ago|reply
Most bootstrapped entrepreneurs don't get to blog about their progress "on the homepage of Australian entrepreneurship magazine Anthill." and they don't get a feature in RWW.

So to say..."all it takes is some will and dedication" is a little too much, when you are getting all that extra exposure.

[+] wmeredith|16 years ago|reply
He's launching in 7-days. A successful launch does not a successful startup make. I've had several successful launches myself. Still punching the clock at my day job, though.
[+] s3graham|16 years ago|reply
It's fine and all, and best of luck to him, but I'm not sure that doing something for 7 days demonstrates much in the way of "dedication".
[+] alain94040|16 years ago|reply
I think he also cheated by opening a bank account and incorporating. That's overkill at the stage he's at, but it gives the impression of "making progress", which surely impressed his readers.

I should know, I designed http://fairsoftware.net to prove that you don't need a corporation or even a bank account to build successful multi-founder software startups. And this guy is alone, so even less of a reason to waste money.

[+] bootload|16 years ago|reply
"... I think he also cheated by opening a bank account and incorporating. That's overkill at the stage he's at ..."

I'd normally agree, but I think you have limited understanding of what is going on.

"... Working from his car, he was repeatedly frustrated by having to write down his mileages in a logbook, a logbook which would then be misplaced, lost and chewed by the dog. Logs would be jotted down on the back of receipts, discarded wrappers or scrap paper. Ultimately he wasn’t recording every business trip and he was therefore unable to claim the most he could come tax time.... it had wide appeal – 7 million Australians claim work related expenses each year on their tax returns. ..." ~ http://www.semi-blog.com/2010/01/startup-in-7-days-day-one-t...

The requirement is for tax deductions, to use the service probably numerous requirements under Australian law. Hence the licensing of business and bank account. I noticed the - "registered software provider" by the Australian Tax Office (ATO) so ~ http://ato.gov.au/ This isn't just a website but a system that hooks into the ATO Electronic Commerce interface (ECI) as a Business Activity Service (BAS) has statutory requirements: certificates, Australian Business Numbers (ABN) ~ http://ato.gov.au/onlineservices/content.asp?doc=/content/00...

[+] petesalty|16 years ago|reply
Is it just me or does a week seem like a long time to do this? I mean obviously it's not really a business just a little web service, but really, any competent programmer could probably have the functionality up and running over a weekend - figure another day to do design, half a day to put together the "business plan" power-point, and another half to register a domain, incorporate and set up bank accounts (really how long does that take? - maybe it's harder in Australia). So what 4 days? Cool, that's 3 left - you could do another launch in that time.
[+] idlewords|16 years ago|reply
It sounds like he's doing all kinds of later-stage things like opening business bank accounts, marketing, and so on, in the first week.

Personally, I'm surprised at the $500 budget. Maybe coffee costs more in Australia.

[+] dan_the_welder|16 years ago|reply
If it logs your miles from a text message, that's a bit more complicated than a website.

SMS to web gateway, process the data, update the database, connect database to website, make functional website.

These are not super complicated on their own, but having them work together well and meet user expectations/needs is another matter.

He can then sell the service or advertising on the page. Sounds like a startup business to me. Not huge or sexy but money in the bank if done well.

[+] blackguardx|16 years ago|reply
The first rule of engineering is to set realistic goals. Because this is very public, it encourages him to be conservative in his time estimates.
[+] robryan|16 years ago|reply
If he can launch something successful in a couple of days of coding well good luck to him, unfortunately that's not the case for most startups, unless your going for a minimum viable product that in most spaces isn't going to attract more than some feedback.
[+] Psyonic|16 years ago|reply
If the MVP won't attract any more than some feedback, it's not really an MVP, is it? Doesn't seem particularly viable
[+] dpcan|16 years ago|reply
Doesn't it usually take at least 10 days to get a short code for 2-way SMS? And it's going to cost more than $700 based on my research.
[+] nagoo|16 years ago|reply
Actually acquiring a short code can take a long time I hear, however, there are many services out there to get you up and running in little time for a lot less. This is just one that I know of that with a nice API and takes no time to setup...

http://www.deeplocal.com/products/gumband

[+] andrewtj|16 years ago|reply
You're looking at the high-end of the market - he's using a GSM phone connected via a serial port as his SMS gateway.