Inside Apple, part one [video]

[Bvalmont]

There are some interesting lessons to be learned on how Apple employees communicate. The use of hyperboles, the emphasis on positive words or how every sentence works as a one liner.

I liked the moment when the interviewer is trying to steer the conversation and Tim Cook firmly responds by mentioning the interviewer's name which promptly gave Tim Cook the upper hand in the rest of the interview.

Anyone reading some good books about this? I could surely use some of these techniques in meeting rooms or at client presentations.

[lilcarlyung]

In you do not have Flash installed on your desktop here are direct URL's to the .MP4 files.

http://download.cbsnews.com/media/mpx/2015/12/20/58912825989...

http://download.cbsnews.com/media/mpx/2015/12/20/58913184361...

[Jemm]

Interesting that I can't watch the video on the default Apple browser.

[mentos]

What do you guys see as the next big product for Apple?

[mikeash]

Nothing. I think they'll keep pumping out successful versions of their current products for a long time, but I don't see anything fundamentally new. That's not necessarily a bad thing, of course. Most companies can't even reinvent themselves once. Apple managed to do it two or three times. But I can't see anything more coming, as there just isn't space for anything more that fits them. A TV makes no sense, a car makes no sense, and their traditional consumer electronics/computing market already has an Apple product in all the important categories.

[AndrewKemendo]

I am biased give then that I am an AR developer, but with their history of successfully commercializing, breakthrough computing platforms, an AR headset should be their next platform.

They bought Metaio this year, which says to me, that is their goal as well.

[castratikron]

iCar?

[sdegutis]

I stopped caring around 2014 but that should have been 2010.