[rohitnair]

> Once they establish dominance or once the smaller players run out of wall street sponsored discounts, the Amazon offers will also disappear.

My experience as an Amazon customer in the US has been contrary. Amazon is actually one of the rare companies that values loyalty and rewards existing customers. Most other startups (even ones outside e-commerce, like Uber/Ola etc. have offers that aggressively target new customers, but rarely offer anything for existing customers) Compare that to the experience of an Amazon Prime account holder. What started as free 2 day shipping now covers free 2 hour shipping, access to lots of media etc. at no added charge. A majority of the offers and discounts are also made available to all customers, not just new ones. Is this not the case in India?