[roneesh]

I tried to cover my tracks here and say "increasingly" aware. For instance I saw an ad the other day that offered unlimited internet on your phone for $40 a month, but in slightly smaller text (not fine print, think H1 vs H2 relation) it said that after 1.5Gb speeds reduced to 128k. Disclosures like that I think will make people more aware of their data usage over time.

However my supposition is predicated on the continued restriction of data and speed by carriers. If any new business model comes along that upends that, then I suppose Americans won't become data usage aware.