[bialecki]

Been thinking about / working on the email design problem for a long time. Email is a great medium with a startling lack of good design tools. Here are the features I look for in an WYSIWYG email builder:

* Drag and drop with common content types. Text, HTML, image, button, divider, social icons.

* Controls for fonts, colors, borders, padding, etc. You don't want to adjust CSS after the CSS is inlined.

* Control over email structure. Most email layouts are a single column or pre-built with a multi-column area. A good editor allows you to add new sections that are single or multi-column.

* Responsive by default. For email this means that multi-column layouts can "collapse" to one column on mobile. So a 3x3 grid becomes 1x9 and the content of each cell isn't tiny on a phone.

* Cross email client compatible. It handle Outlook, GMail and Apple Mail out of the box. This means lots of <table>s, that's just life.

* One-click export to HTML with inlined CSS.

* Image hosting. You can host the images yourself, but most of the time that's an extra step you don't care about.

* Allows for saving and re-editing. It's not fun creating a variation of a template from scratch.

For the last three years, we've been working on our email builder: https://www.klaviyo.com/email-templates. I think it has all of the above.