[georgechen]

I have a theory about large (and well known) cooperation reguarding brands.

Google re-branded themseleve just last year (before the Alphabet switch over). People hated the new typeface etc, etc. but that doesn't stop anyone from using Gmail or Google search.

Point being, when you get to a certain size it really don't matter if you use comic san for your corporate type face. That's not going to change the public perception of you the company.

All the brand work, rebranding etc etc are just a way to make the people within the company feel good about themselves.

[giancarlostoro]

That sounds accurate, most people don't like change too much because they get used to it, but Google at least didn't do something as extreme as Uber. But you're right, it wont stop people from using the service.