[wiwillia]

I hear what you're saying, but I'm not sure I agree with the argument that this approach is not in their interest (I also use an ad blocker by the way, not preaching just being practical). I would bet that ~50%+ of people are choosing to disable their ad blocker to view Forbes content once they got stopped (I did), and that that the value driven by that increase in ads served outweighs the cost of not having the small % of users who refuse to turn off ad blockers not share their links.

I can also 100% guarantee they split tested this, before rolling it out, to make sure it was the right cost/benefit choice.