[markman]

Definitely presentation is a huge factor. Presidential elections are great examples. If a good orator says something enough times, with conviction in a nice package people will believe it.

During Bill Clinton's first run for office against H.W.Bush, Al Gore said over and over, "Folks tickle down economics just don't work. We have proof.... " He was lying through his teeth yet people believed it. History clearly shows that despite record spending 10 out of the twelve years Reagan and bush were in office they lowered taxes and had an increase in income revenues.