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invernomut0 | 10 years ago
I don't think it is easy for everyone to take the recipe and replicate it.
I also don't think you can easily use the recipe with homebrewing equipment and obtaing the same output, maybe it could be done with professional scale equipment but I am not sure.
To me is a nice marketing stunt aimed at the homebrew community.
stdbrouw|10 years ago
Also note that they're open-sourcing the recipes, they're not allowing anyone to reuse the names of their beers.