[dan_the_welder]

Right with you on the custom furniture thing. Most skilled crafts-people are booked for months ahead.

The ones that I know don't want to scale because then they would not be making furniture, they would be running a business.

Interestingly, a furniture 'startup' is frequently a vehicle for one person to make a living doing what they love. Often after years of working as a professional in another field making money for the family, building a nest egg, tooling up, honing their skills and trying to develop a reputation and market.