top | item 11327939

Apple March 2016 Keynote – 10am PDT

81 points| gvinter | 10 years ago |apple.com

58 comments

order

sabertoothed|10 years ago

I found that keynote terribly disappointing and uninspired. I had really hoped for Apple that they show something new and innovative - instead of two smaller versions of existing products.

EDIT: I did not mean that in an Apple-bashing way. But I wonder what Elon Musk would come up with if he had time and - let's say - 100 billion USD at his disposal.

snowwrestler|10 years ago

I think if we were to go back through Apple keynotes--say, the last decade or maybe 15 years--we would find that the vast majority of keynotes were incremental in nature.

There were a few major innovations--some of which, like the iPod, have an impact that is only visible in retrospect (it was met largely with question marks at the time). Others, like the iPad or watch, have a mixed record since then.

But in terms of groundbreaking, huge, obvious innovation, I think there are probably only a couple keynotes that meet that bar: the iMac, and the iPhone. The former rescued the company and set them on a new path; the latter transformed the entire mobile computing market.

For me, the biggest announcement today was the health stuff. It feels like a thin wedge under the huge load often known as "health IT." I think it's fair to say that so far, the promise of technology to revolutionize health care is mostly unfulfilled. And who knows whether Apple will have a real impact. But the work they are doing now seems to be connecting good technology with the right people.

beachwood23|10 years ago

I agree. There was little sign of the old Apple Arrogance that paved new product lines and pushed tech forward. Instead, the presentation explicitly mentioned several times that they only released these products because "customers asked for them."

As Steve Jobs famously said, "customers don't know what they want." This change of motivation in their product development is a significant one.

Eric_WVGG|10 years ago

Right? Like last year's fall keynote where they just released a faster version of the previous years’ product, and the 2014 fall keynote where they just released bigger versions of the previous year’s products, and…

mtgx|10 years ago

I was hoping they'd at least announce some new security improvements (I mean besides patches). But perhaps it's too soon for that, and we may see them in iOS 10 (X?).

I'd like to see client-side encrypted iCloud sync and either adopt Signal's encryption protocol for iMessage or at least disable iMessage sync by default and give the user control over iMessage sync alone (as opposed to being an all-or-nothing solution as it is now).

jgrahamc|10 years ago

Well, I, at least found it great, because I am walking around with a dying iPhone 5 unwilling to 'upgrade' to an iPhone 6 despite all the features because it's simply two large for me to use in the way I want (i.e. one-handed). And I've tried with my SO's iPhone 6s.

So, the iPhone SE is great for Apple because they are about to extract $$$ from me.

JonCox|10 years ago

No updated MacBook Pro? That's annoying.

I was rather hoping for a small refresh to include the new Skylake processors, it's certainly due one: http://buyersguide.macrumors.com/#Mac

100k|10 years ago

I have a mid-2010 MBP that is in dire need of replacement. I was disappointed to see rumors that the 15" Skylake MBP might not come out until September!

twoodfin|10 years ago

I think one of two things is true:

- There's no big redesign planned this year, and the Macbook and Macbook Pro will see press-release releases with updated guts (most notably Skylake) before too long.

- There is a significant redesign of the Macbook Pro coming up, and it'll be announced at WWDC.

swombat|10 years ago

Yeah, dammit! I would basically have bought an MBPR 15" right away if they'd released one....

projct|10 years ago

Sometimes minor updates are done without announcing them. Check the store when it comes back up.

netinstructions|10 years ago

I'm curious why my modern browser "doesn’t support live streaming of the event" according to Apple.

It was the same issue last year. I need an Apple product (or a Windows 10 PC with Microsoft Edge) to watch a livestream on the internet. Odd for 2016.

Is this really a technical barrier or a marketing/strategic barrier?

marklawrutgers|10 years ago

They use some sort of proprietary streaming .hls that for some reason doesn't support third-party browsers (DRM?) and Microsoft supports it but only wants it to be available in their Edge browser.

koder2016|10 years ago

Alternative theories:

1) They have a limited streaming capacity.

2) They gave up on expanding their user base.

t_fatus|10 years ago

Your browser doesn’t support live streaming of the event.

Seriously Apple ...

'Apple refuses to stream on your browser' would be a better message

benjaminl|10 years ago

Apple uses a live streaming variant of HLS to stream their events. Since HLS is basically an Apple proprietary protocol it isn't well supported on other platforms.

Apple in one of their previous press events enabled support for the Microsoft Edge browser.

riscy|10 years ago

I cringed every time they kept trying to emphasize the night hue mode as if it is innovative... they explicitly removed two apps from the store that added the feature in the past just to try and profit from an old idea.

jonpaine|10 years ago

A big part of Apple's product appeal is the ecosystem, and a big part of the ecosystem is that amazing features simply work, and work well. They don't have to be configured or hunted for. Taken a step further, the problems some of these new features solve don't even have to be fully apparent to the user.

To that end, Apple improves their ecosystem by making good features standard. Tim Cook mentioned that there were 1 billion Apple devices in circulation. How many of those do you think have users that were even aware of the existence of those two apps? Or even the problem that they address?

I'm not a fan of any bigCo squashing innovative software (and I'm certainly not defending it), but there's no question that in cases like this bringing that feature into the fold leads to a better user experience across the board. To those of us who knew the circumstances it might be cringeworthy, but for the other 98% of users it's just another advance in a progression of features that keeps the ecosystem's user-experience better than any other.

rayiner|10 years ago

Big reveal: robots will now do the dirty work of recycling iPhones, instead of Bangladeshi children.

inspector-g|10 years ago

I think this is showing another benefit of focusing on a smaller number of products and controlling their development from (virtually) top-to-bottom.

Apple has such a limited number of products that they can build robots to disassemble said products piece-by-piece, which is arguably a more efficient manner to recycle individual parts. Other companies that have a zillion products would likely find it difficult to achieve the same level of efficiency, because they basically have to "shred" their products and sort the bits out later.

EDIT: Do you have a source on Apple using "Bangladeshi children" for disassembly before today?

Wintamute|10 years ago

༼ つ ◕_◕ ༽つ Give Skylake MBP

amiadsoto|10 years ago

Most boring apple keynote ever. Seriously.

romanovcode|10 years ago

What a horrible keynote. There was literally nothing new, just the same products, only smaller.

mcintyre1994|10 years ago

On Safari on OSX and I'm just getting the "starting at 10am PDT" message, anybody else?