[AdamFernandez]

The best possible brand connotations are an interesting way of putting it. When you are trying to get a company off the ground (figuratively) that is experimental in nature and will require a lot of capital investment, why hinder yourself with this 'bad' name right out of the gate? There are any number of edgy names they could have picked that people didn't associate with the last thing you want to have happen on an airplane. It is just unnecessary, and not well thought out. Even if the intent was to get attention, I wonder how many people at Boom talked to the founders and said: "Are we sure about 'Boom'?"

[ElijahLynn]

I didn't associate it with anything negative the first time when I saw the headline. Didn't even think about it being a bad name till I read the comment.

Not sure as many people will think it is negative as you think.

[kbenson]

Well, what they think when they first see it, and what they think after it's made the rounds of the late shows (Kimmel, Colbert, Fallon, etc) might be entirely different. This is low hanging fruit.

[cpeterso]

What are some positive associations with booms?