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CardPool (YC W10) Wants To Buy And Sell Your Unused Gift Cards

103 points| anson | 16 years ago |techcrunch.com | reply

46 comments

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[+] leelin|16 years ago|reply
Eventually you can sell CardPool gift cards... a universal currency for other gift cards. Then you've begun the great backdoor attack on Paypal!
[+] andrewljohnson|16 years ago|reply
This is by far one of the best YC ideas I've heard in a long time!

If you succeed, you're going to destroy balance sheets, move markets, and hopefully reform the gift card scam forever. But, you probably already know all this.

[+] kpanghmc|16 years ago|reply
It's certainly a good idea, but they're not the first to come up with it. Plasticjungle.com seems to have been around since 2006 and looks very similar. A quick Google search for "sell gift cards" reveals several other similar sites as well.
[+] jadence|16 years ago|reply
What stops a scammer from writing down the relevant card numbers, selling the card to CardPool (or any competitor), and then still using the card after receiving payment?
[+] anson|16 years ago|reply
First and foremost, our customers are always protected by this since we take on 100% of the risk associated with any transaction and we guarantee its full value.

Second, to protect ourselves, we've developed several methods of detecting high-risk transactions and ways to mitigate them (such as working with merchants to reissue new gift cards). I'd go into more detail, but we don't want the wrong people to get ahold of this information ;).

In the end though, we'll be fine. The fact that we mail the check to a physical address, make out the check to the seller's name, and the seller has to cash the check at a real bank, is already a big deterrent to bad behavior. These bad people will have an easier time trading their fake gift cards to people on sites like craigslist.

[+] seanos|16 years ago|reply
"There have been a number of auction-like marketplaces, such as Plastic Jungle and Rackup, that have popped up to allow users can buy and sell their gift cards to each other..."

"...CardPool is entering the space but with a slightly different twist to its model. Card Pool allows users to both buy and sell gift cards."

What is the twist?

[+] anson|16 years ago|reply
great question, the techcrunch article needs to be updated. but basically, we strive to have the simplest, most hassle-free solution, at the best prices.

all our gift cards have no fees and never expire and we offer a 100-day return policy, something no one else can claim. and since we are a small and lean startup, we can afford to focus purely on the consumer while offering the best prices. all of these features are unique to our startup and are the result of listening to what they want.

[+] Retric|16 years ago|reply
They set the buy and sell price, so there is no auction component.
[+] physcab|16 years ago|reply
Are there any companies/non-profits/charities that would allow me to donate my gift cards that have a small balance on them but not enough to buy a product? Ideally I'd like to give this money to charity instead of throwing them away.
[+] anson|16 years ago|reply
we will be adding this feature very soon!
[+] jadence|16 years ago|reply
If you can create arbitrage situations for customers you can generate a decent amount of buzz in certain circles. Off the top of my head one way to do it is to offer to buy gift cards for more than 95% of their value. Some people have credit cards that give them back 5% on grocery store purchases and many grocery stores sell gift cards. If the folks on FatWallet Finance (http://www.fatwallet.com/forums/finance) get wind of it (heck, post it yourself) they'll jump all over it and you've got immediate exposure to hundreds of people. I would set limits though and do it only sporadically lest you end up w/ a huge surplus of gift cards that may take you a while to sell.

To get a sense for the kind of exposure you can get here's a thread from another arbitrage situation (buy dollar coins from the US government at face value, collect credit card rewards/cash back, deposit coins into bank account). These guys went nuts and the US Mint policies were actually changed to combat it. There's an article somewhere from a press conference where the US Mint publicly addressed it but I'm too lazy to dig it up right now. http://www.fatwallet.com/forums/finance/837472

Also, on occasion people post in the forums questions like "How can I turn $X credit limit into cash." Set up relevant topic alerts (http://www.fatwallet.com/forums/alerts.php) and respond by letting them know they can buy gift cards and then convert them into cash on your site.

I'm a regular in that forum so let me know (contact info in profile) if you want any guidance in posting to FatWallet Finance.

[+] milestinsley|16 years ago|reply
What a great idea! Who hasn't got an unused gift card lying around somewhere!?

Although, it would be awesome if they offered digital delivery of gift cards that can be redeemed online in addition to delivery of physical cards.

[+] justin|16 years ago|reply
Anson, you should have gone with cardly.com.... what were you thinking!!
[+] luxiou|16 years ago|reply
Congrats guys! I might use my borders card this weekend :)
[+] sachin|16 years ago|reply
Ditto, congrats guys! The service is looking good.
[+] theycallmemorty|16 years ago|reply
Am I the only one who saw the title and thought it was a stupid idea... then realized we aren't talking about Hallmark-style Gift Cards?
[+] vegashacker|16 years ago|reply
I think of the Hallmark things as "greeting cards", not "gift cards".
[+] dmoney|16 years ago|reply
I've only heard those called "greeting cards".
[+] tlrobinson|16 years ago|reply
I'm curious about the decision to put a phone number on the site. Do you answer it personally? Is it worth it?
[+] browser411|16 years ago|reply
It may be out of necessity. Many merchant gateways that sites use to process credit cards require phone numbers to be published.
[+] smokey_the_bear|16 years ago|reply
I've often wondered if stores could make money selling discounted gift certificates with a time delay. It's 5% off, but not useable until 2 months after purchase. It'd probably be a hassle to handle, but I'd actually consider using gift certificates if they had something like that.
[+] leelin|16 years ago|reply
Very interesting, if you are familiar with the "Gold Pass" vs "Silver Pass" movie gift cards, there is a tiny subset of your idea built in there. The idea is Silver passes are cheaper than Gold passes, but you can only watch movies that are a bit dated, I think at least 10 days from release date.
[+] jadence|16 years ago|reply
Is there a way to view all the merchants you accept and what you percent you pay for them? I'm guessing the value depends on not just the merchant but also the value of the card and the expiration date so it may not be possible to just have a simple list view.

I ask because I'd like to refer you to a friend who has a boatload of credit card rewards points she needs to use and can get gift cards for the rewards points. If she could immediately see which merchant cards will give her the highest return it'd be a lot easier than tediously selecting each merchant and clicking "get offer."

[+] jmtame|16 years ago|reply
i was a bit skeptical, then i checked my wallet and realized i had 2 gift cards i couldn't really use. i will be mailing those to cardpool tomorrow.

i didn't understand how this worked at first, here's a quick summary:

1) you look up the value of your cards online 2) you mail the cards to them 3) they mail you a check for the value (minus 10%)

[+] unknown|16 years ago|reply

[deleted]

[+] anson|16 years ago|reply
absolutely. we verify every gift card when we buy it and when we sell it, and will refund your purchase for any reason, even if its because the retailer goes bankrupt, leaves town, or you simply change your mind. we are creating this service to solve the problems with gift cards and the last thing we would want to do it contribute to it :).
[+] arihelgason|16 years ago|reply
Great! Especially like being able to buy a gift card to get a discount on a purchase I was going to make anyway.
[+] coryl|16 years ago|reply
Technically aren't gift cards non-transferable?
[+] Batsu|16 years ago|reply
Considering they are gifts, I'd hope not ;)

However, since they are gifts, you can always argue it was given to you.

[+] gustaf|16 years ago|reply
Great. Looking forward to playing with this!
[+] alexkay|16 years ago|reply
Nice idea! Would be great if you mention that the service is US-only; you are not using a country-specific TLD, so it's not obvious.
[+] PanMan|16 years ago|reply
Most .com's are US based, and a lot of them don't deliver outside the US. While I agree that's not ideal, it's hardly a surprise. I do agree more services should work international: There's a lot more foreigners than people in the US :).