[logicrook]

It's a blogpost, made to express an opinion, so he doesn't have to say this. If this was supposed to be a serious article, or was involved in a serious debate, then it would be a different issue.

Second, I have a Firefox phone and no other phone. It's terrible right? Yet I'm happy with it, as it is less buggy than my previous phone, and it actually does what I want. The only thing that I'd like from it would be flac support, but it's something I can get around with a simple script. So, I can see how somebody could be able to live with a Ubuntu phone, and don't need to be paid to say good things about it.

Also, not throwing money at Apple/Google/Microsoft is a a big motivation, and a great pleasure.

[lake99]

Not only is it a personal blog, he did not post the article here. I don't know if he's even aware that it's now on HN. Expectations of disclosures seem absurd.

[fuzzywalrus]

And at least it seems like Canonical is dogfooding. These wasn't an in-depth review that struck me as masquerading as an objective write up from a non-bias source.

[ska]

There is no requirement legally or from an accreditation board, sure.

However you should always do this in any context where it may come up. It's not just that this is the ethical path (it is) but failing to do so and getting caught out really undermines your credibility and thereby whatever message you were trying to get across (serious or no). There is literally no downside to doing this unless you are trying to obfuscate your connection.