Could anyone explain, what's a "new dollar" in this context? Is it those $8.500 from company X that have increased their budget from $100.000 to $110.000?
I read it as meaning new choices of where to spend the money. In other words excluding spends that have already been contractually committed, but I suppose it might mean growth in ad spending. In other words 85% of ad spend growth will go that way.
simonh|10 years ago