I think it depends on the primary use case (for accounting vs banking) - I know a lot of people who are earning barely livable wages as 1099 employees and they are often tempted to spend everything they earn (need to make rent and feed themselves) but then come April they haven't saved enough for their taxes and get screwed. Having a separate bank account that withholds the taxes for them first and then deposits 100% spendable money (just like a W-2 employee) would be really helpful for people in this position.
If you're coming at the problem with this use case in mind primarily, the approach they took makes sense. I think those people can benefit from this service the most too.
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