One of the interesting side effects of social media is the social "guilt" of "unfriending". I suppose this is another form of the inconvenience associated with using a technology. Individuals feel briefly butthurt by someone consciuosly disassociating themselves after intelligently beating the system. For example, I first unfriended all connections prior to deleting my Facebook account which allowed me to stay away forever instead of coming back to reactivate my account. You might have heard of similar approaches such as the "overwhelming force" of paying someone when it comes to quitting smoking if they happen to catch you smoking. Instead it seems companies have countered this by selling electronic cigarettes which seem to be socially appealing (e.g. asthetically appealing color and pattern choices). If someone does to act quickly enough on their plan to "leave the system", they may quickly get pulled back in with a counter move on behalf of some business.
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