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arjn | 9 years ago

Seems crass to do this so soon. I don't know what the reasoning is behind this and I hope they change their minds.

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forthefuture|9 years ago

Theyre trying to extract the last ounce of value out of the name.

niels_olson|9 years ago

> so soon. I don't know what the reasoning is behind

Because "Silicon Valley" demonstrated the value to be had in a tight loop between the Valley and Hollywood. In vivo. In vitro. In silica. In gelatin?

adventured|9 years ago

The reasoning, is that it's fresh in the media and minds of media consumers. In a year or two most of the public that happened to hear about Theranos - almost exclusively due to the scandal - will entirely have forgotten that it ever existed in the first place. Consumer memory for this sort of thing is extremely short, unless you're talking Enron scale events (which Theranos is not, financially it's a disaster the scale of Webvan).

oh_sigh|9 years ago

How is it crass? Are we supposed to have a period of mourning for the fraud that Holmes unleashed on the world with potentially life threatening implications?

nilkn|9 years ago

I assume he finds it crass because the story has not finished unfolding and it's too early to completely condemn the company.

Idontreddit|9 years ago

Money. Hollywood is running out of ideas and they've rebooted/re-imagined/re-released/sequelized/etc everything.

So while we are debating whether to watch ghostbusters or independence day ( and whether our choices make us sexist or not), they'll be busy with this silly movie/non-story.

It's amazing how the media took a non-story and made it into a story and now they are going to make a movie out of a non-story they turned into a story.

This is akin to a firefighter arsonist setting fires all over town so that he can have more work or a greedy doctor intentionally giving his patients poison so that he'll be able to drum up more business.

It's circular and incestuous and wrong on so many levels. Like a snake swallowing its own tail.

Fricken|9 years ago

When Hollywood trots out an endless procession of superhero sequels dumbed down for a global audience you can complain about greed and lament that they've run out of ideas.

When Hollywood mythologizes a real story that has captured the public imagination and is emblematic of our era, it's Hollywood at it's finest. It's Hollywood doing exactly what it ought to be doing but rarely does.