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I've always assumed Stevia hasn't taken off yet because that means companies have to spend money on trying to rework "flavor profiles" to work with Stevia.

I long for a Stevia-powered Coke Zero...until they realize Stevia also causes horrible things in humans :-/

discuss

hammock|9 years ago

Stevia is HUGE. It's biggest benefit is that it can be marketed as "natural" allowing you to put "no artificial sweeteners" on the package. Pretty much everything sugar-free or reduced-sugar in Whole Foods has stevia in it. One of the reasons why you don't see it EVERYWHERE is that it's much more expensive compared to Ace-K and aspartame.

mazlix|9 years ago

It's not 0 calorie, but Coke does have a stevia drink called Coke Life (https://en.wikipedia.org/wiki/Coca-Cola_Life)

sscotth|9 years ago

Because it also contains cane sugar.

technojunkie|9 years ago

They do have Stevia Coke and Pepsi but I've never had them.

http://money.cnn.com/2014/10/02/news/companies/coke-pepsi-st...

TheGorramBatman|9 years ago

They have Coca Cola Life. Stevia + Sugar. Not particularly great though.