[aasarava]

Could it be done better? Sure. But to be fair, the fields aren't all required. If you want to unsubscribe from emails, you only enter your email. It's pretty clear this is a low-tech solution that just sends the unsubscribe request to someone in marketing who then manually scrub their various list (hence the 5 days).

For unsubscribing from print mailings, this is actually not bad. It's much easier to enter my address than it is to go find some ID printed on the label of a recent mailing and enter that in, as some places require you to do.