[match]

Not sure why this needs fancy branding. This sounds like what any ops organization is supposed to be focused on. I agree that there are plenty of places out there that approach ops poorly, but to me what they outline here doesn't sound like HumanOps it just sounds like the way you are supposed to approach ops in your engineering organization. All of the big name tech places I've worked at have had this attitude. I have interviewed at some other large tech places that do not deal with ops his way and I choose not to work for a company with what I view as a "broken" approach to operations.

[ubertaco]

It needs fancy branding only because the kind of people who generally prevent these basics from happening (read: management, who don't have to feel the pain of their decisions) also tend to latch on to Manifestos and Systems and Techniques and so on...that have fancy branding.

It's packaging up common-sense humane workplace policies in a way that people lacking common-sense or humane approaches can swallow.