[ade2]

It's just a checkbox that's called "developer mode", it's not really the same as formally declaring yourself a developer. The important and interesting thing here is that there is a general power-user mode with shortcuts for people who know about advanced computer usage. That you own the computer is not a good measure of your capabilities with it, that would probably be a pretty confusing checkbox for the vast majority of users. I guess you have a point about the naming, but it needs to be (from msft point of view) some kind of name that doesn't tempt non-technical people to enable it.

[freehunter]

Did you read the article? Where Scott, the author, said verbatim:

"it's got amazing potential, again as a formal declaration that I am a developer."

That's what I'm responding to.