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Tim Cook, the interview: Running Apple ‘is sort of a lonely job’

178 points| jerryhuang100 | 9 years ago |washingtonpost.com

172 comments

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icpmacdo|9 years ago

PG talked about this in his talk 'before the startup'

"Larry Page may seem to have an enviable life, but there are aspects of it that are unenviable. Basically at 25 he started running as fast as he could and it must seem to him that he hasn't stopped to catch his breath since. Every day new shit happens in the Google empire that only the CEO can deal with, and he, as CEO, has to deal with it. If he goes on vacation for even a week, a whole week's backlog of shit accumulates. And he has to bear this uncomplainingly, partly because as the company's daddy he can never show fear or weakness, and partly because billionaires get less than zero sympathy if they talk about having difficult lives. Which has the strange side effect that the difficulty of being a successful startup founder is concealed from almost everyone except those who've done it."

http://paulgraham.com/before.html

coldtea|9 years ago

>Basically at 25 he started running as fast as he could and it must seem to him that he hasn't stopped to catch his breath since. Every day new shit happens in the Google empire that only the CEO can deal with, and he, as CEO, has to deal with it. If he goes on vacation for even a week, a whole week's backlog of shit accumulates.

With the difference that unlike a poor single working mother, or some 40-something factory worker, etc., he can quit anytime, and has billions in the bank to show for it...

krisdol|9 years ago

> and partly because billionaires get less than zero sympathy if they talk about having difficult lives

That quote from the essay reminds me of a Silicon Valley scene [1] where the CEO of the pseudo-Google company in the show gets vilified (rightfully so in the show) for complaining about how hard billionaires have it in this country.

I bet the creator's read PG's essay and were inspired by it.

[1]: https://www.youtube.com/watch?v=t5zQpN28xa4

Animats|9 years ago

Google is in some ways easier, because there's no real threat to their cash cow, search ads. Apple has to stay ahead of competition in phones. That competition is now quite good, and usually cheaper.

As CEO of Apple, Cook is expected to deliver the Next Big Thing. So far, he hasn't, and he's running out of time. (Cars? Tough, low-margin business. VR? Niche market. Watches? Tried that. Robots? Not ready yet. Voice AI? Already doing that, need to improve. Services? Crowded field, no edge.)

TekMol|9 years ago

I wonder why he can't hire a "Sub CEO" whose job it is to handle 90% of the shit.

Mission statement: "Act like the CEO. But you are allowed to pass the hardest 10% of your tasks to Larry. 10%. Not more.".

adamlett|9 years ago

Who is PG?

k__|9 years ago

Well, no one force them to do it...

KKKKkkkk1|9 years ago

The full quote is saying the exact opposite of what's in the title:

`And while he’s quick to trumpet Apple, he is also unassuming, quickly noting, after saying his job can be “lonely,” that “I’m not looking for any sympathy. CEOs don’t need any sympathy.”`

Which is exactly why Tim Cook is such a great guy.

helloworld|9 years ago

In Tim Cook, it's interesting to see a leadership style that's so different from the Jobs/Ellison mold. Cook seems to have a very humble manner, and he emphasizes listening to and learning from people both inside and outside Apple.

In the startup world, I wonder whether founders can find success in emulating Cook -- or whether a harder-edged, harder-driving style is required.

apozem|9 years ago

Cook has his edges. He's supposed to be a demanding, logical boss.

> One day back then, he convened a meeting with his team, and the discussion turned to a particular problem in Asia. “This is really bad,” Cook told the group. “Someone should be in China driving this.” Thirty minutes into that meeting Cook looked at Sabih Khan, a key operations executive, and abruptly asked, without a trace of emotion, “Why are you still here?” Khan, who remains one of Cook’s top lieutenants to this day, immediately stood up, drove to San Francisco International Airport, and, without a change of clothes, booked a flight to China with no return date, according to people familiar with the episode. The story is vintage Cook: demanding and unemotional.

http://fortune.com/2008/11/24/apple-the-genius-behind-steve/

mgkimsal|9 years ago

> In the startup world, I wonder whether founders can find success in emulating Cook

Cook didn't start up Apple. I'm not saying his humble/listening approach can't work for startups, but it may not be practical when time/money are scarce. No doubt he feels pressure to perform, but he certainly isn't wondering where his next meal will come from, or if he'll be hirable again in the future, should he make a mistake and some new venture fails.

justinv|9 years ago

Full quote:

"It’s sort of a lonely job. The adage that it’s lonely — the CEO job is lonely — is accurate in a lot of ways. I’m not looking for any sympathy. You have to recognize that you have blind spots. We all do. Blind spots move, and you want to not just have really bright people around you, but people who will push on you and people to bring out the best in you. People that amplify whatever you’re good at. And then also the people who plug the parts that you’re not and may never be."

6stringmerc|9 years ago

CTRL+F "music" & "iTunes" - only one result, as part of the framing by the writer.

Unless Tim & co. decide to confront the reality that they're stepping up "vertical integration" model using the Robber Baron playbook when it comes to the actual arts, I think his "social responsibility" comments mean fuck-all. Go ahead, build a new environmentally friendly compound, that's great, good on you. And how's about that 30% you skim off the top of every non-Drake "Most-Favored-Nation" artist who has to go through your channels or lose out?

Actions about social responsibility speak louder than words, and right now, Braeburn Capital and billions of dollars being slushed around offshore rather than pay the tax to re-patriate those funds means talk is cheap. I'm a contrarian by nature, but I know a puff piece when I see it. So Tim is good at hitting softball questions, whoop-dee-whoo.

Of course it's lonely and isolating at the top of the mountain - just look at Kurt Cobain.

aedron|9 years ago

Big interviews like this come with a price. They are always puff pieces.

jamisteven|9 years ago

Its gona be very, very lonely if he actually lets them turn the MB Pro into this HP-esq touch screen crap ive been seen floating around, as that will be the death of Jobs design philosophy on which this great company was built. Protruding cam lens and round edges on the Iphone6 were bad enough.

tomdell|9 years ago

I like this - "The first all-new device during his tenure, the Apple Watch, is not yet a mega hit." - as if some day it just is going to be a mega hit.

coldtea|9 years ago

It already outsold all competitor smartwatches many times over, and became a business big enough to be listed on Wall Street on its own -- several billion dollars in revenue.

And as battery life increases, bluetooth tech gets better reach, wifi can last longer on it, and cpu/memory can handle more things right on the device, its usability will only get better.

mwfunk|9 years ago

I interpreted that as, someday it might yet be a mega hit. It's still a relatively new product that's only had one iteration, and even though it didn't set the world on fire, it didn't bomb either. Most tech companies iterate on things a few times before giving up on them, unless they are just fundamental market failures like the iPod HiFi.

What did you like about that statement? Your interpretation made it sound like you didn't agree with it.

codefolder|9 years ago

Just like everywhere else on the internet, there's no shortage of Apple apologists defending the fall of the consumerist junk paradigm.

gdilla|9 years ago

So is being a janitor. you're well compensated for your trouble, Tim.

rrggrr|9 years ago

He can stop whining... I admire Cook and love and use Apple products, but he should try running a small business and experience real loneliness. As he points out Apple has the bank account to hire virtually anyone, the very best people to help its businesses and fix business mistakes. Small business leaders don't and fight most of the same battles, alone, getting pounded into dust by unforgiving regulatory, liability, tax and competitive forces. My sympathy for Cook is further attenuated by the billions in cash Apple is sitting on at home and abroad that in my opinion should instead be put to work in the US economy. Google too.

csallen|9 years ago

No matter what's plaguing you, there will always people worse off. That doesn't mean your problems stop feeling like problems, however. Human experience and judgment is extremely relative. We acclimate to our surroundings. Otherwise, we'd all be paralyzed by constant awe at things like cars and running water.

ktRolster|9 years ago

He doesn't sound like he's whining, just describing.

LargeCompanies|9 years ago

I'm a six year iPhone owner who based off of the iPhone 7 rumors it's going to underwhelm in the innovation department and lose this customer.

The Note 7 looks awesome due to it being waterproof and other features Apple hasn't bothered to include. Also, Google Now in terms of it understanding me is light years away from Siri, which I have used since 2011. Goigle Now's AI puts Siri to shame!

See ya Apple!

coldtea|9 years ago

>I'm a six year iPhone owner who based off of the iPhone 7 rumors it's going to underwhelm in the innovation department and lose this customer.

Yeah, because better CPU, GPU, camera(s), and such are not innovative enough...

>The Note 7 looks awesome due to it being waterproof and other features Apple hasn't bothered to include.

Yeah, for those of us using our phone on the shower it will be a god-send. Waterproof! Such innovation!

rimantas|9 years ago

Good luck. Hopefully you will disciver that there are things more important than mindless "innovation".