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Instapaper is joining Pinterest

373 points| ropiku | 9 years ago |blog.instapaper.com

208 comments

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[+] brians|9 years ago|reply
Bummer. I love and use instapaper, gathering articles for a few weeks to read at altitude. It's a great product, and I paid for a subscription these last years in the hopes that I could therefore continue to enjoy it.

Now it's sold to Pinterest, one of the two sites I don't bother with links to—because I know Pinterest and Quora will require me to sign in rather than show me what they showed a search engine.

What else operates in this space? Pocket, I remember. ReadItLater used to exist, maybe still? Does Pinboard do this somehow, maybe with an RSS reader? Or do I have to pay for Paperback?

[+] bthdonohue|9 years ago|reply
Hi all,

Brian from Instapaper here. There seem to be a number of comments expressing concerns about the acquisition, and I wanted to just jump in and offer to answer any questions you have about the acquisition.

Based on the comments I've read below the main concerns seem to be that Instapaper will either be shutdown or materially changed in a way that effects the end-user experience. I can tell you that neither of those are the plan for the short-term or long-term of the product, and I am personally looking forward to providing you with the same great service under a new owner.

Brian Donohue Instapaper CEO

[+] BinaryIdiot|9 years ago|reply
> Based on the comments I've read below the main concerns seem to be that Instapaper will either be shutdown or materially changed in a way that effects the end-user experience. I can tell you that neither of those are the plan for the short-term or long-term of the product, and I am personally looking forward to providing you with the same great service under a new owner.

As a person who has been part of a small company / start-up acquisition 2 times now this is literally the line every single CEO says when they're bought. Now I'm not saying you're lying but plans change and except for very, very few exceptions this is always wrong.

Congratulations either way and I wish you luck!

[+] idlewords|9 years ago|reply
Delighted competitor here. How do you force your entire staff to relocate across the country without "materially changing the end-user experience"?
[+] frankquist|9 years ago|reply
I've got two questions:

- Has there been any consulting with Marco about this acquisition? It being his brainchild.

- The blog post mentions some concrete ways on how your Instapaper mad skills can/will be used to make Pinterest more useful. In what concrete ways will Instapaper be made more useful and/or stable because of Pinterest?

Myself, I'm concerned. I've found Pinterest to be user-hostile in a way that seems opposite to the Instapaper philosophy: it's naggy (notification-wise for starters) and aimed at hooking me into their ecosystem. It's in-your-face instead of hands-off.

Edit: added a question, and also I'd be remiss not to use this opportunity to thank you for the great service! It's the only 'bookmarking' service I use, after many years of trying many sorts.

[+] joshuak|9 years ago|reply
I use Instapaper daily to have the playlist read articles to me while I'm in transit. I love this, oddly exclusive, feature and would pay to see improvements in that direction.

However, I do not care for Pinterest at all. I have created and later deleted several accounts just to give it a fair shake, but it doesn't hold a candle to Tumblr. Also the forced sign up is user antagonistic, and the source of much enmity from people who I've heard speak about it. So fine, clearly me and people like me are not the intended audience, but what does this mean for Instapaper?

I have a hard time seeing how these two services are in any way related; not by content, audience, business model, or features. I do not see the missing part of one in the other. I see two communities that appear to a casual observer to be oil and water, and I am concerned that Instapaper will move towards it's opposite.

Can you speak to these concerns, or suggest some ideas on how Pinterest might improve Instapaper for users?

Thanks

[+] RistrettoATS|9 years ago|reply
Hey Brian,

First off congratulations on making a huge business decision like this - I'm sure it's not easy. And secondly thank you for putting yourself out here like this for us to talk to.

I rely on Instapaper every day to keep track of the reading that fuels my writing. I love that it's an awesome reading experience, that it syncs so well between devices, that it's keeping an archive of what I've read, and that it's so easy to share out to other apps and services.

I suppose I'm most worried that the experience that I - and many other users - have come to know and love will change, even in small ways. I'm imagining a reading UI with a little "save to pinterest" logo at the top and shuddering. Or some frankensteins' monster of a pinterest-board for my reading queue. Or being unable to share links or quotes to apps other than Pinterest.

I know you've said the team has no plans to make those sorts of changes to the product and user-experience, but how do you as a team know that you'll have that choice under the new ownership?

Either way, I'll be sticking around as a premium user for as long as I can. The app has brought me a lot of joy over the years, and I'm not feeling eager at the thought of potentially leaving it.

Cheers.

[+] cheeze|9 years ago|reply
I think that most of the concern comes from the fact that Pinterest has had no problem doing this in the past [1]. While it may not be the plan at this moment, things can change quickly, and with any change in a system like this, people are going to naturally worry since they've seen it happen countless times in the past.

Congratulations on the acquisition, and I wish you the best going forward.

[1] - https://medium.com/@pdavison/math-camp-is-joining-pinterest-...

[+] dcw303|9 years ago|reply
Contrary to a lot of others here, I'm going to give you the benefit of the doubt and believe that Instapaper is going to be kept as a standalone product.

It's not without precedent for an established platform with an active user base, either. Facebook was smart enough to keep Instagram and Whatsapp separate, so I'm hoping that Pinterest is thinking the same.

[+] nroach|9 years ago|reply
How do I get my data out of instapaper, if I don't want Pinterest using my reading history for targeting me or sharing with their data brokers?
[+] overcast|9 years ago|reply
While we all would like to remain optimistic, the reality of the situation, is that Instapaper will eventually be wound down. Likely within the next year. The "our incredible journey" speech has become a meme in itself.

With that said, thanks for taking the time to respond, and congratulations on the acquisition.

[+] gesher|9 years ago|reply
Since you've told us what you believe are NOT part of the short-term or long-term plans, why don't you tell us what you think the short-term or (preferably) long-term plans include?
[+] tedmiston|9 years ago|reply
> As we focus on the future of the user experience, we’ll be sunsetting our developer product, Instaparser. Starting today, we will cease signups for Instaparser and halt billing for existing customers. In order to ensure a smooth transition for current users, we will keep Instaparser running until November 1, 2016.

Is this suggesting the Instapaper API will close or become more restricted as well?

[+] semerda|9 years ago|reply
Congrats on the acquisition. Been a fan/user from the early days when Marco ran it. Best "read it later" product hands down.

Should Pinterest kill Instapaper would you folks be willing to open source it like FB/Parse?

[+] gkanai|9 years ago|reply
You no longer control your destiny, so making promises you can't control is just rude to your users.

I am closing my account today. Thanks for the service to date.

[+] stonogo|9 years ago|reply
Ah, no material changes to the end-user experience, just a shitload of backend personal-data shuttling.

Abhorrent.

[+] bishnu|9 years ago|reply
Worth re-reading Marco Arment's blog post about selling Instapaper 3 years ago: https://marco.org/2013/04/25/instapaper-next-generation

"Instapaper needs a new home where it can be staffed and grown, but I didn’t want to give it to a big company that would probably just shut it down in six months."

Oof.

[+] TillE|9 years ago|reply
He "sold a majority stake", which means he still owned part of Instapaper. I assume Pinterest bought the whole thing and therefore gave Marco a large chunk of money? Nice for him.
[+] nuclear_eclipse|9 years ago|reply
In all fairness, it's been many times longer than six months.
[+] fishtoaster|9 years ago|reply
> The Instapaper team will be moving from betaworks in New York City to Pinterest’s headquarters in San Francisco

I wonder how the instapaper team feels about that (and/or how much say they had in it).

[+] Analemma_|9 years ago|reply
The "must be willing to relocate to San Francisco" meme now even applies to companies with no presence in San Francisco.
[+] bthdonohue|9 years ago|reply
The team was open to moving to SF as part of the acquisition. Also, there are only three of us so it wasn't as if many people were uprooted.
[+] markpapadakis|9 years ago|reply
I used Instapaper for a long time before I switched to a Pocket.

There were issues with their parser they never fixed, has been consistently slow, articles would often be lost even though they were "saved" according to the apps that used the Instapaper API(or its browser extensions), it would take forever to download content over 3G ( maybe the client was downloading it? ). It just never got better for me.

They did introduce a killer feature(narration) and I switched to Instapaper from Pocket again for that feature alone (2 hours or commute time). Still annoying to use and as soon as Pocket implemented the same feature, I jumped ship again.

Pocket seems to be fast(at downloading content, and the iOS app is very responsive), their parser is improving and it's now by far my most used app on my phone.

I hope they get the resources they need to really improve their service though. They have lots of happy users and that must mean they are still doing something right.

[+] jwr|9 years ago|reply
Well, they didn't use the word "journey", which is a plus.

But I'm worried. I find that increasingly my interests do not align with the interests of large companies looking for quick growth and large-scale "monetization". I would like to see more sustainable business models, where the goal isn't mad growth and sale to a larger entity, but long-term steady business.

[+] idlewords|9 years ago|reply
Ahahahahaha!
[+] kejaed|9 years ago|reply
Now you can get support requests for instapaper too.
[+] Numberwang|9 years ago|reply
Mediocrity triumphs again!
[+] dopamean|9 years ago|reply
If it's really going to be run as a separate property why does the team need to move to SF?
[+] grandalf|9 years ago|reply
Instapaper is one of my favorite apps and I hope it doesn't change and that I can always access all my stored articles forever and ever.
[+] nroach|9 years ago|reply
I felt a great disturbance in the Force, as if millions of voices suddenly cried out in terror, and were suddenly silenced. I fear something terrible has happened.
[+] dmix|9 years ago|reply
Good opportunity to build an OSS alternative? Or even a side-project... in the possible event Instapaper gets sidelined. That always seems to happen. With the exception of maybe Reddit.
[+] niftich|9 years ago|reply
Can you summarize what their features are?

From a quick web search, it seems to be:

- Parsing a page for main body content, removing cruft, and reflowing it into an aesthetically pleasing layout

- Cloud bookmarking these artifacts

So how does this not run up against anti-scraping TOS provisions? Does money change hands between the publisher and the content-reflower?

[+] NoGravitas|9 years ago|reply
Wallabag seems to be the best-known/best-supported open-source option in this space.

If you don't want/need open source, but just a sustainable business that is not part of a data-harvesting company, then pinboard.in is probably your best bet.

[+] reiichiroh|9 years ago|reply
Is Readability the corporation still solvent? They haven't had any app updates in over a year.
[+] akamaozu|9 years ago|reply
No idea but it's been driving me nuts. I can't read offline bedbugs their Android app is broken.

How are you currently using Readability?

[+] x1798DE|9 years ago|reply
I got an email to this effect today. I don't remember signing up to get emails, though presumably it was years ago if I did. I unsubscribed and marked as spam, but why is this something that required emailing people about?
[+] elorant|9 years ago|reply
So what kind of value does Instapaper adds/will add to Pinterest? Will there be a pin it later functionality? I fail to see how Pinterest gains from such an acquisition.
[+] d_theorist|9 years ago|reply
Is anybody else mildly annoyed by this trend of announcing acquisitions as 'x is joining y'? What's wrong with saying that y has bought x?
[+] tedmiston|9 years ago|reply
"Joining" makes it ambiguous whether "y has bought x" or "x was sold to y".

It also seems to be used sometimes as a mask for acquihires (but I don't think that applies here).

[+] corobo|9 years ago|reply
The cynic in me is seeing it as an ass cover - "The product you like is joining us" vs "The product you like has sold out (also we bought data about what you like to read for use in our thing we don't really care about the product itself)"
[+] exolymph|9 years ago|reply
Don't they imply slightly different things? To me "joining" says merging teams and product goals, whereas "bought" could mean the smaller entity will still be freestanding.
[+] adamnemecek|9 years ago|reply
This is offtopic but am I the only one who keeps confusing Pinterest and Pinboard?
[+] __derek__|9 years ago|reply
No, and I think that's part of the joke for Pinboard.
[+] ryanmarsh|9 years ago|reply
I use Instapaper to highlight research sources from the web. Then export my notes to markdown using the iOS app. I hope to God they don't ruin Instapaper. I really need it.