The only other company putting up a serious effort in the same niche is aiming at $150 (and releasing a month later than the AirPods) [1], so there's probably some lower bound here set by the complications of the hardware/R&D to seamlessly connect two separate earbuds through your head and to the phone.
prawn|9 years ago
http://www.samsung.com/global/galaxy/gear-iconx/