Well, Slenderman had the video game Slender popularize the meme, so I would expect the trend to be dominated by people who came to the meme via that game rather than the organic growth. From that chart it looks to me like creepy started spiking around the same time creepypasta did. To be fair, creepypasta is the name of a genre at its origin source, whereas most people are going to see stories downstream of the origin and search for them with queries like "creepy black eye kids" or something.I guess I would qualify that I think this meme is probably what caused the 2007 spike. Later growth in the creepy space is probably more due to online dating becoming popularized; this would allow creeps to be creepy with virtually no possibility of retribution.
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