[goranb]

Pepper's Ghost display?

[achr2]

I think it's a very similar effect, except the 'reflection' surface is also the projection surface, across 10 panes. They've also obviously used some interesting optics for projection surfaces. Might be light guides.

[sp332]

It looks like multiple such displays stacked up, for true depth. Each of your eyes will see a slightly different image because it has real parallax, and each person around a display will see from a different angle too.

[mistercow]

"Multiple pepper's ghost displays stacked up" doesn't really make sense. Pepper's ghost requires a lot of space, and it isn't really stackable.

[DanBC]

This appears to stack a bunch of displays together, so not pepper's ghost.

[mobiuscog]

Pepper's Ghost(s) ;)

[mistercow]

They specifically say that it is not.