[theinternetman]

Hardware design on this feels entirely uninspired, Chinese knockoff of last years iPhone and Samsung devices.

If they truly started from scratch and ended up here then this hardware initiative is going to fall flat. But I'm gonna guess they didn't start from scratch and this is just a rebadged device as people suspect.

Why on earth would you launch such a cheap plasticky looking device in such a similar form than your competitors device last year when their update was moving that device into more premium materials (iPhone 6 looks positively cheapo next to the 7) and making it seamless.