Argh! They didn’t charge for the component of their offering that was most valuable. Period. Good software doesn’t pay for itself. Consulting and training are difficult to scale, mostly because they require adding people. As such, the margins are minuscule compared to software. “Free” gets you downloads and publicity, but it doesn’t pay the bills. I really liked Rethink’s story and how well they executed things like branding and developer outreach, but without being able to capture the value of what they were producing it’s hard to see how that’s sustainable.
godzillabrennus|9 years ago
Anyway, the company is wound down and the team has moved on. None of this speculation matters anymore.
nostrademons|9 years ago