One thing that is impressive about YouTube versus other social media platforms has been YouTube's willingness to help content creators to make money.
There's a path for people with a minimum of marketing savvy to start making revenue off of their videos.
Compare this to Facebook/Instagram which requires individuals to find other ways of getting paid while those platforms profit directly off of your content.
Makes me wish for a "cooperative" Facebook where all content creators (posts, pictures, etc) get a slice of the ad revenue much like YouTube.
Facebook has to solve the content piracy problem that they have. Drives me crazy when an original video goes viral and then you see other pages upload the video as their own..
I wish there were human editors matching videos, giving credit to the original author's page/upload. At least tackle the videos with 1,000,000+ views..
One thing that I have noticed recently is that some youtube creators from the gaming genre are moving to twitch because twitch stream subscribers are an even more direct way to make money.
I sometimes think of an advanced state of facebook where people actually get paid by how many legit likes they get. This would give value to likes like some sort of currency.
I have to say, it was a great experience. Famebit encouraged both sides to be open and transparent. They wanted to their YouTubers to include a note like "sponsored by so and so".
We wanted that too. As an advertiser, I'm not trying to sneak into the native content of unsuspecting viewers. I want everyone to know the scenario. The fewer surprises, the better.
And this type of thing works great on YouTube. Users aren't totally scornful of sponsored content. I wish more platforms were like this. Can you imagine how angry most reddit users would be if someone posted original content (even if it was great) and said "This is a paid posting by..."
Sadly, it didn't work out for long with FameBit. We were getting a lot of new storefront owners... but they seemed very young, and they had no concept of copyright issues. That's a story for another day.
A significant amount of revenue is being made through YouTube as a platform in a grey area that Google doesn't really currently touch (integrated content through creators).
Creators and MCN's benefit the most from this. By starting to control the medium brands and creators connect with, they at least get a piece of the action.
this is a very interesting acquisition for Google. i wonder if they are concerned about adblockers and see native advertising as a solution. or, perhaps their data shows that native ads perform much better than traditional advertising.
I doubt it is the adblockers. The adblocker arms race is won by those who own the browser since the browser is the last place you can enforce DRM and the incumbants (Google, Apple, and Mozilla to a lesser extent) have the capacity to stage a power play that enforce trusted computing policies for ad-laden web applications. Ad blockers will lose their in-browser hooks and will need to instrument the browser from outside its process space using computer vision and memory exploits to detect and remove ads in the future. This cat and mouse game will relegate ad blockers to the <10% market share thus staving off a lost market for ad revenue and reducing any dependence on native advertising or product tie ins.
I've always wondered why youtube and twitch don't just make a platform for content creators to sign direct deals and get a cut. Seems like a no-brainer IMO.
Interesting. I've been working on a similar project in my limited spare time. I wonder if I should continue or throw in the towel.
I searched for others like mine before I started and didn't find much. I guess I'll have to up my googling skills.
This is pretty cool. I'd guess that most people making any money off YouTube are making a lot more from FameBit (and similar platforms) than from YouTube itself. Makes sense that Google would want a slice of that.
[+] [-] manachar|9 years ago|reply
There's a path for people with a minimum of marketing savvy to start making revenue off of their videos.
Compare this to Facebook/Instagram which requires individuals to find other ways of getting paid while those platforms profit directly off of your content.
Makes me wish for a "cooperative" Facebook where all content creators (posts, pictures, etc) get a slice of the ad revenue much like YouTube.
[+] [-] aantix|9 years ago|reply
I wish there were human editors matching videos, giving credit to the original author's page/upload. At least tackle the videos with 1,000,000+ views..
[+] [-] e2e8|9 years ago|reply
[+] [-] madprops|9 years ago|reply
[+] [-] nowayyeah|9 years ago|reply
[+] [-] jbenz|9 years ago|reply
https://www.youtube.com/watch?t=1&v=Ko586_GPuR8
I have to say, it was a great experience. Famebit encouraged both sides to be open and transparent. They wanted to their YouTubers to include a note like "sponsored by so and so".
We wanted that too. As an advertiser, I'm not trying to sneak into the native content of unsuspecting viewers. I want everyone to know the scenario. The fewer surprises, the better.
And this type of thing works great on YouTube. Users aren't totally scornful of sponsored content. I wish more platforms were like this. Can you imagine how angry most reddit users would be if someone posted original content (even if it was great) and said "This is a paid posting by..."
Sadly, it didn't work out for long with FameBit. We were getting a lot of new storefront owners... but they seemed very young, and they had no concept of copyright issues. That's a story for another day.
[+] [-] goeric|9 years ago|reply
Creators and MCN's benefit the most from this. By starting to control the medium brands and creators connect with, they at least get a piece of the action.
[+] [-] brazzledazzle|9 years ago|reply
[+] [-] elsewhen|9 years ago|reply
[+] [-] tzakrajs|9 years ago|reply
[+] [-] blahi|9 years ago|reply
[+] [-] thedangler|9 years ago|reply
[+] [-] yabatopia|9 years ago|reply
[+] [-] Disruptive_Dave|9 years ago|reply
[+] [-] clay_to_n|9 years ago|reply