[kylelibra]

1B gifs served per day and 100 DAU.

Anyone have a guess at a business model to monetize on that sort of traffic?

[msfeldstein]

1 idea, Advertisers can pay to have their branded content be one of the first suggestions in a GIF search

[pbhjpbhj]

I wonder if putting a final frame advert on the gif would work well. Not to intrusive, matches a common technique for videos so familiar to users.

1k impressions for a dollar with 10% of gifs completing on 1B gifs per day would give $100k. Are those figures wildly out?

Not really a business, just advertising.

[sonthonax]

Read the article, advertising:

> Search engines like Alphabet’s Google generate the vast majority of their revenue from advertising. “Almost all the content flowing through Giphy, there’s some branded element to it already,” Mr. Leibsohn said.

[strictnein]

Acquisitionium

Sounds like something Yahoo would have bought circa 2013.

[georgespencer]

Freemium.