(no title)
erader | 9 years ago
For the most part, I've seen that the type of Orgs with those support wages are likely just trying to throw bodies at support volume. $16/hr for another human to answer X amount of tickets with a Y% satisfaction over Z amount of time. Their customer base is probably B2C or B2B with a large SMB base.
The model is bound to fail, particularly for communication reasons. The type of Org that employs this position is also likely to not have the product feedback loops that connect Support (reactive) with the Product/Eng teams (proactive...hopeuflly). This means product is not addressing bugs quickly or fixing usability issues that support agents frequently work around and explain to frustrated users. It also means they likely don't have adequate internal tooling to solve problems in real-time.
It's a form of technical debt that is REALLY hard to measure - I believe this is because there's too much focus on "standard" support metrics like NPS, FRT, # of touches... Yes these are important, but they are surface level stats for maintaining a basic, "good" support experience. Great support experiences require tighter integration with other teams with better data.
There's no one right answer, but likely a spectrum of options that need to be analyzed for which works best for you. - Have an international customer base? Maybe outsourcing could be a great option to keep costs low and cover more timezones - Not interested in outsourcing? Stay in the US and build a new office with talent outside the Bay Area (check out Lyft's Nashville office) - Do you absolutely need Support to be in HQ? Make the commitment to higher wages and staying lean and effective, not just as a Support team but as 1 company together.
fapi1974|9 years ago