[andrewpi]

>. So if a product is intended to be consumed as 100% of your diet

Soylent isn't marketed as being intended to replace every meal anymore. I know some of their earlier press focused on the founder replacing all of his food with Soylent, but they've transitioned from that approach more recently.

[macspoofing]

>I know some of their earlier press focused on the founder replacing all of his food with Soylent

I'm pretty sure it was marketed as a 100% meal replacement. It's nice to see they came to their senses.

[lucb1e]

It might be my non-nativeness but a meal replacement doesn't sound like a food replacement to me. At least, not if you don't want to.

The whole concept is experimental and everyone knows that. Doesn't mean they should be allowed to sell a product known to make people ill, but if you replace 100% of your food you shouldn't be surprised if it turns out they forgot an ingredient or put a little too much in for your specific lifestyle.

[gaius]

Too late if they have already lodged that in everyone's mind - they should have gotten a new brand if the brand proposition was going to be radically different.