Leads are indeed the only sure way to build a successful (revenue generating) real estate agent/broker offering. It is possible to sell websites -- but the reality is most agents have no idea what to do with a website to generate traffic. And if a website isn't marketed, it's useless (aka giant waste of money).
etewiah|9 years ago
I guess one thing to bear in mind is that I started this off with the European (particularly Spanish) market in mind. Leads are super important here too but many agents here also have a problem with websites that pretty much frighten clients away. These days a website might not be what generates leads but having a decent one is a good indicator of how seriously that agent can be taken.
Again it might be different in the US but remember that in Spain for example a lot of clients might be English speakers who will see a website with an English translation as a sign that the agent will at least make the effort to communicate with them.