[burgreblast]

> it settled on one that has since become a byword for failure: Edsel

The Ford Edsel didn't fail because of the name. It was a hyped "advanced" product that also had build quality issues, and questionable styling. Mechanics didn't trust the combustion technology so they couldn't recommend the "new" tech. A lot of simple reasons that people didn't buy it.

The name, of course, was that of Henry Ford's son, Edsel Ford. The product was expected to be "the future", but it unfortunately didn't work in the present well enough.

It got a bad rep, like the Corvair, and consumers stayed away in droves.