well yes, I would be excited to see everyone simultaneously realize they won't get an ROI on their adspend.
But that isn't the sentiment right now. Discoverability is really bad and one of the only solutions people can come up with are creepy targeted advertisements
The fact that, even after applying all this technology and know-how, the ROI on ad spend is a black box with no meaningful metrics, and the spending vectors are based on sentiment tells me that advertising is not a safe long term foundation for revenue. At some point, someone is going to have to prove that the money is well spent.
Mathematically I don't know if it is possible to eliminate all returns from ad spend market wide. Then again, negative interest rates should have been impossible.
Every trend I see points to greater ad reach. AR + automated transportation means the web expands from your phone to your surrounding. Regulatory intervention could just firewall behavioral targeting and e-commerce in to existing platforms, making Google, Facebook, and Amazon far more powerful.
elastic_church|9 years ago
But that isn't the sentiment right now. Discoverability is really bad and one of the only solutions people can come up with are creepy targeted advertisements
nihonde|9 years ago
AJ007|9 years ago
Every trend I see points to greater ad reach. AR + automated transportation means the web expands from your phone to your surrounding. Regulatory intervention could just firewall behavioral targeting and e-commerce in to existing platforms, making Google, Facebook, and Amazon far more powerful.