[CmdrSprinkles]

Solves problems that don't exist: Letting people split the fee on tickets so that one person doesn't have to buy everyone's ticket. Check

Acts as though providing the same service as competitors is novel: Almost the entirety of their schtick. Check

High Profile people who don't have any meaningful knowledge of the topic at hand: Tyler Perry and Spielberg totally understand theatre economics. So... check.

Already integrating with social media to monetize the hell out of everything: Oh baby check.

About the only thing novel or interesting are group discounts which a lot of theatres already do. Aside from that, this seems to be an example of everything that is wrong with startup/gig economies outside of exploiting workers (and I am sure they'll find a way. Maybe offer an option to have people stand in line for you).