I would love for a company that collects personal information and shares it or makes predictions or generates advertising based on it to expose ALL of it to me.
Don't just tell me what you're collecting, and what you do in abstract terms, show me exactly what you have and how you use it. If you have data on the frequency with which I visit friend's profiles, I should be able to see it. If you have data on external links that I've followed, I should be able to see that too. I should be able to see the amount of time I spend logged in, if they track that.
Everything. There should be not one thing that is not available to me through the basic interface. It doesn't have to be on the front page, but there should be an interface and you shouldn't have to be a developer to know how to use it.
I would always favor a company that was open about every piece of data that it held about me, AND everything it did with that data.
There are laws to that effect, that they should disclose what they have on you, for instance, in the Netherlands there is a law that is called the 'wet bescherming persoonsgegevens' (law on protection of personal information), which gives you the explicit right to request all information that is kept on you, and to request deletion of such information.
Creating targeted ads is one thing, identifying you personally is another. FB knows your name, birth date, gender, city. That pretty much singles you out. When combined with all the data about your page views on partner sites that could become privacy threat in the future.
Yes FB is definitely becoming less useful. For example, it used to be that if I listed my employer and set it to "friends only" then that was that. Now, if you visit my profile, it's still friends only - but if you go to my employer's public page, my name is (actually was) listed there! Same with all my previous employers, the colleges I attended, my interests, etc etc. Hometown too maybe! So I have removed all of that.
I can't help but think this will backfire for FB. Their long-term value is being deeply embedded in people's real lives. The real value of FB for me is that my friends merely need to keep their profiles up to date and I have a self-updating address book and birthday calendar. If no-one lists that then FB is merely as sticky as Twitter which is to say, not much.
FB also seems to get less useful over time as you add more people.
Initially, when you have a few people you know really well and get on with, you can post quite freely knowing that it's unlikely to come back and bite you.
Later, as you gain a truckload of acquaintances you have to be much more measured and it winds up feeling like you're running some sort of discount PR agency.
Twitter was never about having your personal info on display. There's the 'bio' section and that's it. Twitter is a broadcast medium where the information is the primary interest point. I think the stickyness of Twitter correlates to how interesting the tweets are of the person you're following, rather than the person itself (like facebook).
I perma-deleted my account several weeks ago. I was fed up with watching the not-so gradual erosion of privacy which has been occurring since I first opened my account in 2006.
My problem is that the contract, whether legal or implied, that I had with Facebook offered me a certain level of privacy, and protection of data. This is what Facebook built their reputation on. Because of this contract, I uploaded a lot of personal photos, notes and information and generally became deeply involved in the service.
Every time Facebook have a new API release or re-design, however, I became familiar with the uneasy awareness that another slice of this personal information was about to become available to businesses, friends of friends, the general public and goodness knows who else. The final straw for me was the realisation that my friends list was going to be made public, and there was nothing I could do about it. There is no way I want the list of my personal friends and acquaintances being made public: it is just beyond the pail. In hindsight, I should never have put that information on the web at all, but there you have it -- I trusted Facebook to look after that information, and Facebook repeatedly broke my trust, and that's why I've left.
I believe that there is very good reason to protect the basic tenets of our privacy online, and Facebook have shown themselves singularly incapable of doing that. As well as that, I am highly unimpressed with the direction and quality of the product, particularly the UI which has devolved from one of the best on the web to a cluttered, unpleasant mess.
I haven't missed Facebook once. Nowadays, I stick to Twitter, where the contract is clear. Everything is public, and we all know where we stand.
My take is that Mr Z. is a relative kid (that is, relatively inexperienced), sitting in a room with a bunch of cagey investors who made him an "instant" multimillionaire, and are now asking, "So, what are you going to do for us?"
He has no idea.
My guess at a phenomenological relationship for ethics as a function of time in this situation would be
E = E0 exp(-ĸt)
where E0 is am empirically determined constant, and dependent on the individual, and ĸ = a measure of the social debt owed to the people pulling the strings. Note that the unit of ĸ is inverse time. This indicates that when the string-pullers obtain their leverage quickly, as in this case, ĸ is large.
[/humor]
Money has proven to be very effective in bending ethics. Many people would do worse for a fraction of Mr. Zuck's money. I think judging him as a evil exploiter with weak ethics is a little harsh.
I'm malicious, so I wouldn't actually delete my account. I'd just gradually falsify all my information. That way they don't get any data mining benefit from my account, in fact, their data collection is being confounded by it. ;)
You know, in the last day I've changed my mind on this deletion thing. I have my own domain name in the form firstnamelastname.com, and with all the will in the world, Facebook can be such a timewaster. Maybe I should just put up a little contact form on my website so anyone who doesn't have my email/number can contact me and be done with it. I don't want to have to dig through a load of obscure privacy settings every time there's a tweak to the site.
I closed my FaceBook account because they keep changing the privacy settings. They also made the new settings more complicated than it needed to be and it seems to me that they are trying to trick people into sharing more information than they might want to.
Additionally, I find the Facebook CEO's view on privacy disturbing.
I think the rise of 'free' services and websites presents a set of quite dis-empowering problems for users.
Previously, after buying something, if we were unhappy in anyway we'd always be able to 'vote with our cash'. It was recognised that we deserved to be compensated if our experience of a company fell short.
Modern (free-to-access) sites obviously aren't free, we pay for usage by giving attention (via eyeballs or behaviour). However, this exchange of value isn't as tangible as it once was when we had to pay money for a service.
Maybe moving to a paid-for model might actually be better for consumers / participants - because we'd be able to make more explicit demands?
At the moment we can stop using the service - but the assessment a user makes is probably quite often weighed up against this illusion of 'zero-cost'.
Scary story about the Pandora thing. Since I am not an active FB user, I have not yet experienced this brave new world. So hearing such stories about "the Facebook experience" is actually interesting.
I have a FB account to be able to see the occasionally linked page on FB, but the interface was too complicated to me even before all this privacy mess.
Good for you. I deleted mine a little more than a year and a half ago, when rumors started appearing they would change their ToS and privacy policies in a way that would make me uncomfortable using the service.
I've tried to explain to friends why, but the only response I got from them was "I've got nothing to hide". In any case, with cheap/free hosting, I can host my profile page, with information I want to give away.
Some random quote from a comment (slashdot, perhaps?):
"People fail to realise that Google's and Facebook's customers are the advertisers, and the users are in fact the product they sell."
I have never joined facebook, and am thankful for this. But I was suckered into joining linkedin, and when I saw they had uploaded my contacts list from my gmail account, I had to leave.
As you may know, they send all of your contacts who aren't members messages saying '<person name> invited you to join their network on (linkedin|facebook|twitter)'. Sometimes they even mail to 'remind' you again a month or two later.
I don't think users necessarily realize these messages are being sent ostensibly on their behalf. In my view these large, successful companies are growing their user bases through spam.
Here's the catch. I have gotten in touch with a lot of old friends via Facebook. That is actually all I use it for - communications with old, non-local friends. I fully admit that my communications with them is sporadic and superficial, but it is better than nothing.
I'm cool with deleting my account - but not at the price of losing contact with many "friends".
Is there a middle ground? Or a replacement service?
Maybe we can build an app to 1) Copy basic Facebook data, 2) Delete the Facebook account, and 3) set you up on a new system that does respect privacy.
The main issue from this and other similar articles about facebook which I've read seems to be the lack of control that users have over how their information is used and who it's given to. I still believe that the solution to all of these problems would be an open source peer-to-peer version of facebook, where you have complete ownership and control over what information you make available and who gets to see it.
The whole privacy setup was never really about people's privacy -- it was about keeping them locked into Facebook. I think in their bizarre eat-the-world rampage thay've lost sight of this.
Which is fine, because with the new tools they're coming close to the position where an app can get so much data that it'll be possible for a competitor website to allow you to authorise it to import everything from Facebook -- friends list and all.
On that day there'll be a huge opportunity for someone to start a site offering to be what Facebook used to be: a truly private yet still social network.
A few pledges not to ever force you through hoops to try and retain your privacy, to never make your baby pictures public by default, and to never share your data, and there will be more than enough switchers to get the new place up and running.
Well, Facebook has to do something to pay for the servers and the programmers.
They're estimating $1B or so in revenue for 2010, that sounds like a lot of money, but that's an ARPU of about $2 or so -- most real businesses do 50 times that.
I don't begrudge them finding some way to get value out of their community, otherwise they'll be a day when they can't afford to run it, or decide to scale it down to something much smaller but much more profitable.
Any alternative offering is going to face the same problems; it's tough to monetize social traffic; I know sites that have incredible user engagements for communities in the 50k user range, but can't scratch together $800 a month to pay for the servers, never mind to pay for anybody's time to develop and maintain the system.
FB is ingenious in how it leverages three amazingly powerful forces: Advertisers, individuals' Ego, and Group Psychnology (put more bluntly, herd mentality).
FB and the Advertisers are harvesting value from the herd, day after day. Brilliant (I'm not being facetious....this time).
It is brilliant, but that doesn't make it right. Facebook needs to recalibrate its moral compass. There are a lot of really good people working there, so I don't think it's an untenable problem; facebook hires good people regularly (I don't think I know anyone at facebook that I don't consider a good person, actually). But, there seems to be a disconnect about the badness of chipping away at users privacy for the benefit of advertisers and facebook. Facebook has definitely done enough things to make me mistrust them as a company since I've been a user...so, I don't share a lot with facebook, and I'm moving toward sharing less. My pictures are at flickr, and will remain there, for example.
That graph amuses me. Notice the benefit to users continues to climb, even if the benefit to "facebook and other companies" happens to climb faster. So even though it benefits you more and more, you will deny yourself that benefit because it happens to help facebook too?
Of course, it's just a made-up graph, and his very first sentence implies the line is really trending downward in his opinion, but I'm always intrigued when an instance of the Ultimatum Game happens in real life:
I'm a little bit confused over what appears to be a mass hysteria about privacy problems for Facebook. I guess I really don't mind if Facebook tells company X that I listen to Modest Mouse, or lets advertisers know that I play disc golf.
Facebook is still the best communication tool out there for sharing everything (pictures, videos, messages, etc.). If, in return for using an excellent and free service, Facebook sends out a little bit of trivial information about me then so be it. It's really not that different from AdWords.
Don't you think you should be entitled to earn some of that money that Facebook is making off of your information?
I think that's what pisses me off about FB the most. This entire website was built on the backs of hundreds of millions of eager users. And sure, the users get some benefits (meeting old friends, finding a new job), and some downsides (affairs, posting that picture of you drunk for the boss to see). But all in all, we've all made Zuckerberg a millionaire for doing very little, in the big picture.
I left similar sounding comment on the blog above. I wonder why the article's owner removed that comment! Looks like he hasn't accepted any comments. Why enable have 'Leave a reply' if you don't want to accept any comments?
I was asleep when all of these replies came in. And I had it set for me to approve all comments because I had been getting spam. I approved your reply just now.
[+] [-] Goladus|16 years ago|reply
Don't just tell me what you're collecting, and what you do in abstract terms, show me exactly what you have and how you use it. If you have data on the frequency with which I visit friend's profiles, I should be able to see it. If you have data on external links that I've followed, I should be able to see that too. I should be able to see the amount of time I spend logged in, if they track that.
Everything. There should be not one thing that is not available to me through the basic interface. It doesn't have to be on the front page, but there should be an interface and you shouldn't have to be a developer to know how to use it.
I would always favor a company that was open about every piece of data that it held about me, AND everything it did with that data.
[+] [-] jacquesm|16 years ago|reply
[+] [-] gcr|16 years ago|reply
[+] [-] mrvir|16 years ago|reply
[+] [-] gaius|16 years ago|reply
I can't help but think this will backfire for FB. Their long-term value is being deeply embedded in people's real lives. The real value of FB for me is that my friends merely need to keep their profiles up to date and I have a self-updating address book and birthday calendar. If no-one lists that then FB is merely as sticky as Twitter which is to say, not much.
[+] [-] philk|16 years ago|reply
Initially, when you have a few people you know really well and get on with, you can post quite freely knowing that it's unlikely to come back and bite you.
Later, as you gain a truckload of acquaintances you have to be much more measured and it winds up feeling like you're running some sort of discount PR agency.
[+] [-] brandonkm|16 years ago|reply
[+] [-] transmit101|16 years ago|reply
My problem is that the contract, whether legal or implied, that I had with Facebook offered me a certain level of privacy, and protection of data. This is what Facebook built their reputation on. Because of this contract, I uploaded a lot of personal photos, notes and information and generally became deeply involved in the service.
Every time Facebook have a new API release or re-design, however, I became familiar with the uneasy awareness that another slice of this personal information was about to become available to businesses, friends of friends, the general public and goodness knows who else. The final straw for me was the realisation that my friends list was going to be made public, and there was nothing I could do about it. There is no way I want the list of my personal friends and acquaintances being made public: it is just beyond the pail. In hindsight, I should never have put that information on the web at all, but there you have it -- I trusted Facebook to look after that information, and Facebook repeatedly broke my trust, and that's why I've left.
I believe that there is very good reason to protect the basic tenets of our privacy online, and Facebook have shown themselves singularly incapable of doing that. As well as that, I am highly unimpressed with the direction and quality of the product, particularly the UI which has devolved from one of the best on the web to a cluttered, unpleasant mess.
I haven't missed Facebook once. Nowadays, I stick to Twitter, where the contract is clear. Everything is public, and we all know where we stand.
[+] [-] olaf|16 years ago|reply
[+] [-] dhimes|16 years ago|reply
He has no idea.
My guess at a phenomenological relationship for ethics as a function of time in this situation would be E = E0 exp(-ĸt) where E0 is am empirically determined constant, and dependent on the individual, and ĸ = a measure of the social debt owed to the people pulling the strings. Note that the unit of ĸ is inverse time. This indicates that when the string-pullers obtain their leverage quickly, as in this case, ĸ is large. [/humor]
[+] [-] tfh|16 years ago|reply
[+] [-] SlyShy|16 years ago|reply
[+] [-] SandB0x|16 years ago|reply
EDIT:
You know, in the last day I've changed my mind on this deletion thing. I have my own domain name in the form firstnamelastname.com, and with all the will in the world, Facebook can be such a timewaster. Maybe I should just put up a little contact form on my website so anyone who doesn't have my email/number can contact me and be done with it. I don't want to have to dig through a load of obscure privacy settings every time there's a tweak to the site.
[+] [-] philk|16 years ago|reply
[+] [-] codexon|16 years ago|reply
[+] [-] PeachUrge|16 years ago|reply
Additionally, I find the Facebook CEO's view on privacy disturbing.
[+] [-] lwhi|16 years ago|reply
Previously, after buying something, if we were unhappy in anyway we'd always be able to 'vote with our cash'. It was recognised that we deserved to be compensated if our experience of a company fell short.
Modern (free-to-access) sites obviously aren't free, we pay for usage by giving attention (via eyeballs or behaviour). However, this exchange of value isn't as tangible as it once was when we had to pay money for a service.
Maybe moving to a paid-for model might actually be better for consumers / participants - because we'd be able to make more explicit demands?
At the moment we can stop using the service - but the assessment a user makes is probably quite often weighed up against this illusion of 'zero-cost'.
[+] [-] kjuhgfghjk|16 years ago|reply
[+] [-] Tichy|16 years ago|reply
I have a FB account to be able to see the occasionally linked page on FB, but the interface was too complicated to me even before all this privacy mess.
[+] [-] pilib|16 years ago|reply
I've tried to explain to friends why, but the only response I got from them was "I've got nothing to hide". In any case, with cheap/free hosting, I can host my profile page, with information I want to give away.
Some random quote from a comment (slashdot, perhaps?):
"People fail to realise that Google's and Facebook's customers are the advertisers, and the users are in fact the product they sell."
[+] [-] cmos|16 years ago|reply
Still not quite sure how they did that.
[+] [-] julio_the_squid|16 years ago|reply
I don't think users necessarily realize these messages are being sent ostensibly on their behalf. In my view these large, successful companies are growing their user bases through spam.
[+] [-] jarek|16 years ago|reply
[+] [-] synnik|16 years ago|reply
I'm cool with deleting my account - but not at the price of losing contact with many "friends".
Is there a middle ground? Or a replacement service?
Maybe we can build an app to 1) Copy basic Facebook data, 2) Delete the Facebook account, and 3) set you up on a new system that does respect privacy.
[+] [-] motters|16 years ago|reply
[+] [-] codemechanic|16 years ago|reply
[+] [-] emarcotte|16 years ago|reply
[+] [-] philk|16 years ago|reply
[+] [-] bonaldi|16 years ago|reply
Which is fine, because with the new tools they're coming close to the position where an app can get so much data that it'll be possible for a competitor website to allow you to authorise it to import everything from Facebook -- friends list and all.
On that day there'll be a huge opportunity for someone to start a site offering to be what Facebook used to be: a truly private yet still social network.
A few pledges not to ever force you through hoops to try and retain your privacy, to never make your baby pictures public by default, and to never share your data, and there will be more than enough switchers to get the new place up and running.
Can't wait, tbh.
[+] [-] terra_t|16 years ago|reply
They're estimating $1B or so in revenue for 2010, that sounds like a lot of money, but that's an ARPU of about $2 or so -- most real businesses do 50 times that.
I don't begrudge them finding some way to get value out of their community, otherwise they'll be a day when they can't afford to run it, or decide to scale it down to something much smaller but much more profitable.
Any alternative offering is going to face the same problems; it's tough to monetize social traffic; I know sites that have incredible user engagements for communities in the 50k user range, but can't scratch together $800 a month to pay for the servers, never mind to pay for anybody's time to develop and maintain the system.
[+] [-] fnid2|16 years ago|reply
[+] [-] eplanit|16 years ago|reply
FB and the Advertisers are harvesting value from the herd, day after day. Brilliant (I'm not being facetious....this time).
[+] [-] SwellJoe|16 years ago|reply
[+] [-] Xichekolas|16 years ago|reply
Of course, it's just a made-up graph, and his very first sentence implies the line is really trending downward in his opinion, but I'm always intrigued when an instance of the Ultimatum Game happens in real life:
http://en.wikipedia.org/wiki/Ultimatum_game
[+] [-] davidalln|16 years ago|reply
Facebook is still the best communication tool out there for sharing everything (pictures, videos, messages, etc.). If, in return for using an excellent and free service, Facebook sends out a little bit of trivial information about me then so be it. It's really not that different from AdWords.
[+] [-] joezydeco|16 years ago|reply
I think that's what pisses me off about FB the most. This entire website was built on the backs of hundreds of millions of eager users. And sure, the users get some benefits (meeting old friends, finding a new job), and some downsides (affairs, posting that picture of you drunk for the boss to see). But all in all, we've all made Zuckerberg a millionaire for doing very little, in the big picture.
[+] [-] subbu|16 years ago|reply
I left similar sounding comment on the blog above. I wonder why the article's owner removed that comment! Looks like he hasn't accepted any comments. Why enable have 'Leave a reply' if you don't want to accept any comments?
[+] [-] imperator|16 years ago|reply