This blog post is a very cursory overview about East Asian-owned messaging services, with a few easily verifiable sources about their size, but it offers little insight.
It omits talking about markets like Brazil, India, AUSNZ, Europe, CIS and the Cyrillic World, MENA, and South Africa, and leaves out some services that are popular in those regions (Telegram), are platform-native (iMessage), or are popular with certain audiences (Kik, and arguably, Snapchat).
It doesn't even answer its own question, and instead concludes with more hypotheticals.
Suggestions:
[1] mention that many markets are omitted, despite a title that promises an overview "outside the US" -- or write about those markets
[2] better craft its message towards its intended audience, whatever it may be. Offer more insight besides raw numbers and writing that some of these companies sell stickers. Write about what sets these services apart, if anything. Write about growth opportunities, write more about integrations, bots, etc. Write about up-and-coming services or services catering to niche audiences
[3] offer a satisfying conclusion, or don't promise that there would be one
We created a bot to sell insurance products earlier this year. While there were many messaging platform we could have chosen, we chose FB messenger because it was the most reliable channel for getting an accurate identity of the user. This improved our ability to qualify leads coming through that channel vs. any other channel where the only piece of information you get about the user is an cryptic username or a phone number. In addition, we were also able to use user's FB to generate word of mouth. We believe it could be that FB's monopoly on user's identities on the internet that gives it the edge in messaging wars.
Great article! In Mexico the number one by far, is Whatsapp then Telegram. But Whatsapp is the best and the most popular, the telephone cariers give it for free.
[+] [-] niftich|9 years ago|reply
It omits talking about markets like Brazil, India, AUSNZ, Europe, CIS and the Cyrillic World, MENA, and South Africa, and leaves out some services that are popular in those regions (Telegram), are platform-native (iMessage), or are popular with certain audiences (Kik, and arguably, Snapchat).
It doesn't even answer its own question, and instead concludes with more hypotheticals.
Suggestions:
[1] mention that many markets are omitted, despite a title that promises an overview "outside the US" -- or write about those markets
[2] better craft its message towards its intended audience, whatever it may be. Offer more insight besides raw numbers and writing that some of these companies sell stickers. Write about what sets these services apart, if anything. Write about growth opportunities, write more about integrations, bots, etc. Write about up-and-coming services or services catering to niche audiences
[3] offer a satisfying conclusion, or don't promise that there would be one
[+] [-] prism_sol123|9 years ago|reply
[+] [-] tjudi|9 years ago|reply
[+] [-] agibsonccc|9 years ago|reply
Line is run by the "korean google" naver. It's also now a publicly listed company.
Kakaotalk (which they also mentioned) has by far the most marketshare in korea (which again they also mention).
I'm assuming this is just a typo though?
[+] [-] ipatriot|9 years ago|reply
[+] [-] sameer463|9 years ago|reply
[+] [-] paidtraffic|9 years ago|reply
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