Isn't AmazonBasics also a private label that makes its affiliation with Amazon obvious? The article says quite explicitly and numerous times that Wikedly Prime is the first time Amazon has done this :/.
It is weird, the article even says further down "The retailer seems to know what it’s doing, too. An earlier report from 1010data found that Amazon’s private label brands were taking over market share in their respective categories, including speakers (thanks to Amazon Echo), baby wipes (Amazon Elements), and batteries (AmazonBasics)."
Remember to give you wife and kids a family-size bag of Wickedly Prime Blue Corn Tortilla Chips so they have something delicious and great value to munch on when hiding.
I don't think this is the slang usage of the word. Wicked means bad or naughty, and this is junk food, so it's a self-deprecating but conventional use of the word.
Am I the only one who thinks this is a signal that Amazon's core business has peaked and it is now desperately exploring any new opportunity to grow their revenue? Literally no business is safe.
What? This is as traditional of a move as they come. Virtually every other retailer has some lower cost in-house brand that rebrands generic items. Amazon is just doing the same. This is classic vertical integration at work.
Amazon 3P seller/manufacturer here: this is what they mean and do when they say your margin is their opportunity.
It means people can't just go to China, lock down a manufacturer, and sit easy for years flipping the same old product without actively trying to push the product forward. Amazon will play the same game with you, and they have the advantage of sales data + a willingness to drive traffic over profits.
In a similar spirit, they also do this to distributors who basically order case packs from manufacturers then list them on Amazon -- once you reach a certain volume Amazon contacts the manufacturers themselves and cut you out.
I wouldn't be surprised if Amazon starts building their own factories after awhile to replace out manufacturers -- vertical integration is their playbook.
[+] [-] saurik|9 years ago|reply
[+] [-] jhowison|9 years ago|reply
[+] [-] niftich|9 years ago|reply
[1] http://www.geekwire.com/2014/amazon-launches-private-label-d...
[+] [-] danharaj|9 years ago|reply
[+] [-] jfoutz|9 years ago|reply
Wrath could be pretty easily handled by nerf guns, or perhaps airsoft/paintball. Sloth with home automation. Envy and lust seem straightforward.
Pride and greed might be tough though.
[+] [-] draw_down|9 years ago|reply
[+] [-] qwrusz|9 years ago|reply
[+] [-] mseebach|9 years ago|reply
[+] [-] itazula|9 years ago|reply
[+] [-] kurthr|9 years ago|reply
[+] [-] chrisseaton|9 years ago|reply
[+] [-] disposablezero|9 years ago|reply
[+] [-] yellowapple|9 years ago|reply
[+] [-] lowglow|9 years ago|reply
If a business cannot grow up, it grows out.
[+] [-] techman9|9 years ago|reply
[+] [-] binarysolo|9 years ago|reply
It means people can't just go to China, lock down a manufacturer, and sit easy for years flipping the same old product without actively trying to push the product forward. Amazon will play the same game with you, and they have the advantage of sales data + a willingness to drive traffic over profits.
In a similar spirit, they also do this to distributors who basically order case packs from manufacturers then list them on Amazon -- once you reach a certain volume Amazon contacts the manufacturers themselves and cut you out.
I wouldn't be surprised if Amazon starts building their own factories after awhile to replace out manufacturers -- vertical integration is their playbook.
[+] [-] fullshark|9 years ago|reply