top | item 1329081

Nowmov (YC W10): Sit Back, Relax, And Watch An Endless Stream of Videos

72 points| thomaspun | 16 years ago |techcrunch.com | reply

65 comments

order
[+] campnic|16 years ago|reply
I found one funny video and a bunch of random spanish stuff and a lot of pop music. Not sure I see what this has besides some novelty, sorry guys.
[+] sl_|16 years ago|reply
I watched it for 10 minutes, which consisted of about 30 clips. 70% of them were bad quality music videos, the rest uninteresting other content, partly in spanish. The "best" one that came across was the recent Chrome Ad. Even voting down every music video just caused more of them to come up. Sometimes the videos had no sound for some reason.
[+] earle|16 years ago|reply
Yeah this is nothing more than a simple technological stunt. What's the value in this, and to whom? Just because a bunch of random clicks on Twitter or Youtube think something is popular doesn't equate to meaningfulness to me.
[+] zaius|16 years ago|reply
It's Portuguese, not Spanish.
[+] danhak|16 years ago|reply
I don't mean to be too discouraging, but I really don't understand the point of this as a business. It seems like something that anybody could code in about five minutes, and YouTube itself has started to add playlist functionality.
[+] abossy|16 years ago|reply
I pursued this idea with randomwalker for about 6 months before realizing there's absolutely no business value here. My advice to Nowmov: choose another market before it's too late. We did, and it's been going much better for us. Fortunately, we didn't come across a strong celebrity endorsement like Ashton Kutcher's, so there was little cost to switching gears.

The problem with video recommendations is content ownership. YouTube has a monopoly on user-generated content so they immediately became our number one risk. Our business was henceforth bound to their ToS. Shortly after we switched gears, the Totlol debacle surfaced on Hacker News, confirming our suspicions that the risk was too great for a business to tolerate.

The main obstacle with the YouTube ToS is that they don't allow advertising on pages where the video content is the focal point of the page. Nowmov clearly focuses on videos, so the 'get-big-and-strike-it-rich' model is not an option for them. Moving beyond YouTube -- say, using licensed content -- cripples their product, because there simply isn't enough content to create a compelling recommendation engine. Even Hulu, being backed by industry giants, is bleeding content providers.

I can't emphasize this enough: this is a cool product, but not a good business. We had cool algorithms that provided fantastic recommendations and kept users on our alpha site for an average of 13 minutes before adding any type of social features. "Pandora for videos" was dead simple to pitch, too. I wish NowMov the best of luck and I hope they can succeed where we failed. The world needs a product like this.

[+] jon_dahl|16 years ago|reply
Look at it from the other direction. In 5-10 years, there will be a lot of really successful businesses made as the line between TV and internet blurs. Who knows what those businesses will look like, but I'd bet that a few smart hackers who are able to build and iterate quickly will figure it out before Comcast - and maybe even before Google.
[+] riffer|16 years ago|reply
Recommendations is an 11-figure business. Seriously. This is a pretty reasonable angle of approach, so I can understand that part.

What I have trouble with is what chaosmachine points out: the recommendations are not that good. At least from a cold start.

How does this have 18 votes in 16 minutes? At a time when the site is pretty quiet? That is very suspicious.

[+] zavulon|16 years ago|reply
I also can't figure out why in the world would anybody use this - neither me, nor anybody I know, regardless of age/sex/other characteristics.

But then again, I said the same thing about Twitter when it came out and I was wrong.

[+] amix|16 years ago|reply
YouTube could also easily replicate this idea and probably do much better recommendations since they have more resources, more data on the users and videos and more people that are experts in ranking algorithms.

Their business model might be being bought by Google :)

[+] adityakothadiya|16 years ago|reply
Sometimes I'm more interested in knowing the thought process of PG and YC about why they decided to invest in such idea. What they see this as a business opportunity? Or technology opportunity? Or just big market opportunity? What is it that made PG and YC to invest in this?

And this is just out of curiosity - to learn what they have seen that I'm missing and cannot see.

[+] pg|16 years ago|reply
It seemed to me a pretty good hypothesis about what the future of TV would look like. Roughly Nowmov has the same relation to watching TV that Reddit does to a newspaper or magazine. The format's similar, but instead of getting what one media co chooses to pipe down the channel at you, you see a collection of smaller things from all sorts of different sources (both big media cos and individual people), and the best stuff floats to the top.

Nowmov is not very good yet at finding the best stuff, obviously, but they only just launched. You have to imagine what it looks like when it can customize per user.

[+] jon_dahl|16 years ago|reply
Keep a few things in mind.

First, a lot of companies release their long-term vision in stages. Think of Bump: their first release was a way to share contacts on mobile devices. Which is kind of cool, but maybe not IPO-worthy. Now they're doing mobile payments with PayPal, and I can only imagine they have bigger things coming.

Second, YC invests in founders, and the Nowmov founders are amazing.

[+] jasonlbaptiste|16 years ago|reply
Sure, I could write it off as the: omg where is the fucking business model this is such a toy on what is only iteration1! I'm not going to. There are smart people involved and im sure this is a small piece to a bigger puzzle.

Here's what interests me: it makes video online more like tv. ive been reading mark cuban's articles and some others. i want a more tv like experience ie- things start playing instantly as i navigate.

good job guys and keep up the good work.

[+] jfb|16 years ago|reply
We explicitly want to mimic the TV experience; we think that the page 'o videos + ad links is a sub-optimal way to watch user generated content. Think about how much video is uploaded to the Tube every day -- something like 24 hrs per minute -- and think about the discovery problem that presents. TV + discovery is what we're aiming for.
[+] chaosmachine|16 years ago|reply
It gave me 4 spanish language videos in a row, despite thumbs-downing them.
[+] zaius|16 years ago|reply
Because we rank videos based on twitter mentions, we're pretty time-zone dependent. Currently it's brazil o'clock. Smoothing that out is on the to-do list.

The rec engine doesn't tailor the playlist yet - currently we're just using it to collect data.

[+] fraXis|16 years ago|reply
Me too. A filter based on language selection would be nice.
[+] kashif|16 years ago|reply
I actually liked it. I watched for an hour straight. I think the comments are a tad biased because the folks who liked it probably didn't come back to comment immediately. I am pretty happy with the variety of stuff nowmov showed me. The recommendation algo could use a bit of work. Keep at it.
[+] thomaspun|16 years ago|reply
Thx. Glad u like it. We are working hard on the recommendation engine.
[+] ComputerGuru|16 years ago|reply
I'm sorry, but your recommendation algorithm just plain sucks.

It's so basic and ridiculous of an idea to just take the most popular twitter links and stream them one after the other. Recommendation Engines isn't a joke and isn't anything even remotely easy (see the netflix challenge). There are a million factors including age, location, culture, topic, timing, etc. and your engine (as far as I can tell) fails to take any of these into consideration even when being told through the thumbs-up/down buttons.

Sorry if I came across as being very harsh, it's just that this is a good idea very, very poorly executed. I hate to see this idea bombing because you're underestimating its complexities.

[+] brezina|16 years ago|reply
The data this company will be able to collect at scale could be valuable in and of itself.
[+] abossy|16 years ago|reply
That's true of any company; it's a matter of reaching scale in the first place.
[+] mburney|16 years ago|reply
I was just thinking of buying cable TV today because I never feel like internet media allows me to just turn my brain off and relax. This product seems like a great solution. I don't think these guys need to emphasize personalized/customized content, but rather they need to find content with universal appeal. In other words stuff that is tolerable enough to watch but not too interesting for any particular user, because interesting TV requires too much brain power.
[+] joubert|16 years ago|reply
Have you tried netflix?
[+] ojbyrne|16 years ago|reply
"Interesting sidenote: Ashton Kutcher is actually directly responsible for this site existing; the Nowmov guys were considering working on another idea until Kutcher told Y Combinator founders Paul Graham and Jessica Livingston that he wanted something like this. Kutcher decided to invest in and advise the startup, and Nowmov became a reality."

It's the kiss of death.

[+] allantyoung|16 years ago|reply
Does Kutcher have enough of a track record to compare him to the cover of Sports Illustrated at this point?
[+] edkennedy|16 years ago|reply
I enjoy how it feels similar to chatroulette. The 'next' feeling allows you to quickly skip through unwanted videos. What felt intuitive and I was disappointed was not implemented was up and down arrows to give a thumbs up or thumbs down. Another feature I felt lacking was the ability to full screen. A recommendation system could dramatically improve the quality. Perhaps based on the amount of time before the 'next' button is clicked. I see this platform as being addictive, easy to monetize and should quickly build a fanbase.

After a bit of digging I found some good videos. An informative video of liquid mountaineering, the art of walking on water, had me chuckling.

[+] jfb|16 years ago|reply
Thanks for the kind words! We're working feverishly on features, some of which are mentioned here and otherwhere on the page. Please keep checking in (or follow @nowmov on Twitter).
[+] JesseAldridge|16 years ago|reply
I can't help but notice the lack of YouTube ads. Are they being stripped out or something?
[+] zaius|16 years ago|reply
We drop everything that isn't embeddable without ads.
[+] arihant|16 years ago|reply
I love this. I am coding on my Mac with Nowmov playing on my other laptop. Love how I can use keyboard to control.

I don't know about your algo, so it would be a nice addition to let people have accounts and then guess videos based on what they liked before, it will eliminate the need to touch keyboard to skip videos, overtime. :)

[+] maxwin|16 years ago|reply
Unless the team is really smart and very good at various recommendation algorithms and mathematical tricks(which is not doing so well now),I don't see them going anywhere. Everyone can pull out the videos overnight using the Youtube API but only everyone can write a good filtering algorithm to decide what to show.
[+] necrecious|16 years ago|reply
Recommendation algorithms are not that tricky, anyone can get 90% of the best algorithm in a couple of weeks. (OK, maybe not anyone, but my friend at Google did it for fun to compete in Netflix competition.)

The thing recommendation engines need is data and lots of it, which Youtube has in spades and these guys have to start from scratch.

[+] rameshnid|16 years ago|reply
Meta-ness is a disease plaguing the web. That aside I wonder how they are going to monetize it?
[+] daniel-cussen|16 years ago|reply
I could see this for parties, as in, you hit play and all it spits back is Pop and Techno and Raggaeton for hours on end. That would be really nice. I would pay $10 for four-seven hours of it if it did that well.
[+] jfornear|16 years ago|reply
Very cool. I thought about pursuing an idea similar to this after spending nearly 2 hours (it felt like 10 minutes...) on http://wimp.com the other day.
[+] yosho|16 years ago|reply
without the ability to like or dislike a video and to personalize the stream, this is essentially useless for most people.

Pandora for video, but without personalized settings.

[+] jfb|16 years ago|reply
It's coming.
[+] NEPatriot|16 years ago|reply
They also have trending channels (click on the tv icon near the play button) - which don't seem to be working for me. When I click nothing happens. Prob an MVP thing.
[+] zaius|16 years ago|reply
Channels should be working. You should get a box to the left of the player with a list. They're grabbed from the trending topics on twitter. I'll look into it.