[dmoney]

> all I can say is, buy a B+ domain name, expect B+ results.

Fair enough. I guess the expense could be justifiable if a good domain name really helps. I'm just wondering about quantifying the risks/costs.

If it fails, you can resell it, but how often do domain names increase vs. decrease in value?

Also, how often do you end up not using an expensive domain name, or find out it was a dud?

[eightturn]

> Also, how often do you end up not using an expensive domain name, or find out it was a dud? I use & develop every single premium dotCOM that I acquire. I dropped $26k on a domain recently, and the jury is still out whether that one's gonna be a dud.. It's always possible.