[chucknelson]

This is cool - one item I think is wrong/misunderstood is Big Data > Data Lake Store.

It has nothing to do with ETL, it's basically just "HDFS in the cloud" [1] and a successor to using blob storage/regular old storage accounts for distributed/Hadoop-ish workloads.

[1] https://azure.microsoft.com/en-us/services/data-lake-store/